B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • WPP
  • Thinkerbell
  • oOh!Media
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Fitbit Recalls Old Smartwatch Range After Users Feel The Burn
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Fitbit Recalls Old Smartwatch Range After Users Feel The Burn
Technology

Fitbit Recalls Old Smartwatch Range After Users Feel The Burn

Staff Writers
Published on: 9th March 2022 at 8:00 AM
Staff Writers
Share
2 Min Read
SHARE

Fitbit has recalled a line of fitness-tracking smartwatches after several reports were filed of users experiencing overheating batteries, and some suffering burns.

The Google-owned company, which specialises in exercise and fitness smart technology, announced last week it was recalling its Ionic smartwatch after receiving 174 reports of the device overheating.

Of the 174 affected watches, 118 users reported burns, including two reports of a third-degree burn and four reports of second-degree burns.

The company, in conjunction with the US Consumer Product Safety Commission (CPSC), announced its decision in a statement last week, saying the watches were overheating and causing burns “in very limited instances” due to the lithium-ion battery.

“The health and safety of Fitbit users is our highest priority,” the statement reads.

“We are taking this action out of an abundance of caution for our users. We will offer a refund to Fitbit Ionic customers.”

While Fitbit previously discontinued the Ionic smartwatch line in 2020, it is still encouraging all current owners of the model to stop using the watch and return it to Fitbit in exchange for a refund and possible future discounts on other Fitbit products.

The company was purchased by Google in January 2021, with an overall price tag of $US2.1 billion ($A2.8 billion).

The deal followed scrutiny by the European Data Protection Board over the data privacy of Fitbit users, with the governing body expressing concern over potential breaches of the general data protection regulation and using health data for advertisement purposes.

Google reportedly promised to not leverage Fitbit user data for ads for another decade.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Fitbit, Google
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Bunnings stock photo
PHD Melbourne Nails Bunnings’ Media Account
23/05/2025
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
23/05/2025
TV Ratings (22/05/2025): Top Of The Table Dogs Toppled By The Dolphins In Treacherous Conditions
23/05/2025
Toothpaste Brand White Glo Admonished Over ‘Make The White Choice’ Ad
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?