UK television has aired its first ever nipple in a commercial and, thankfully, there haven’t been howls of protests.
The campaign was created for the CoppaFeel! charity and is being shown during Breast Cancer Awareness Month.
It will be shown on daytime TV and in cinemas and encourages people to examine their own breasts to check for signs of irregularities, which could be symptoms of breast cancer.
In the UK a woman is diagnosed with breast cancer every 10 minutes. Check out the clever spot below: