The latest version of Firefox has thrown a big ‘Eff you’ to adland, with Mozilla announcing the update will feature a powerful ad-blocking feature.
Under the browser’s new setup, Private Browsing mode will block any script that could be used to identify a user, and that includes ads, analytics trackers, and features like the Facebook ‘Like’ button that can link you to social networks.
The latest version promises a more anonymous form of browsing that’s only heard of in stories nowadays, and will also load pages faster and cut off many of the web’s most surveillance-friendly features, along with the ad networks many websites use to make dollars.
Before now, Private Browsing had deleted cookies but only managed locally stored content, and still allowed third-party scripts to run as per usual. Chrome’s Incognito Mode takes a similar approach, clearing browser history but not interfering with any content loaded in the browser.
In the announcement, Mozilla emphasises tracking scripts rather than advertising units, however ensures us that the Private Browsing mode will still function as an ad-blocker, which allows sites to load faster.
“You might notice that some web pages load more quickly with tracking protection,” Mozilla’s VP Nick Nguyen said. “We don’t think you’ll mind.”
Web tracking is a hot topic of late, particularly after recent changes in iOS 9 allowed for similar functions on the iPhone and in apps, and it was this shift that has allowed for a number of ad-blocking apps to appear, alongside fresh concerns over the ability for independent publications to go it alone in the wide world web.
Full-service digital marketing agency Whitehat Agency has launched its new website and branding, with the end-to-end project delivered by its own team of experienced in-house website designers, developers and UX specialists. After a challenging 2020, Whitehat Agency has experienced a very positive 2021 to date, onboarding nine new clients including The Dog Mum, Handpicked Wines, Compost […]
Award-winning house and land provider, Thrive Homes has launched a new brand campaign to encourage homebuyers worried about the complicated process of building a new home to say 'no' to stress and 'yes' to an efficient, more affordable new home without compromising quality by making 'The Clever Choice' and choosing Thrive.
Fast-growing fintech startup DiviPay has announced the appointment of one of Australia’s most influential and reputable public figures in the accounting world, Trent McLaren, as its head of accounting. The move will enable Divipay to expand its reach into the accounting industry, with the aim of growing its business customer base. DiviPay, Australia’s first virtual […]
Independent agency Adhesive has been appointed the public relations agency of record in Australia for the Domain Group, a leading property technology and services marketplace. The appointment will see Adhesive support PR & communications and campaign media activity for Domain, across consumer, corporate and B2B market remits. Adhesive will work closely with Domain’s in-house communications, […]
Sean Szeps is a gay father and a proud member of the LGBTQIA+ community who believes he does not know enough about those within his community that have different gender and sexual identities to his own. Feeling compelled to explore the unique experiences of every member of the community, Szeps’ new podcast, Come Out Wherever […]