Fintech trading platform Superhero has launched its first brand TVC,‘The Floor is Yours’.
The campaign by independent agency Hardhat aims to set Superhero apart from traditional investment platforms.
The TVC, directed by Josh Logue through production company Sherpa, will debut in Australian lounge rooms tonight during Channel 7’s AFL broadcast. The integrated campaign will also roll out across digital and social platforms.
John Winters, co-founder and CEO of Superhero, said: “We’re excited to see the public’s reaction to this campaign, which encapsulates Superhero’s mission to make investing accessible, understandable and affordable for all Aussies – from first-time traders through to experienced investors.”
Glenn Dalton, executive creative director at Hardhat, said: “Last year, we supported Superhero with an extensive outdoor and online campaign that included cheeky taglines like ‘We’re giving trading a kick up the ASX’ and ‘Get your fair shares’.
“Moving the campaign to film, it was important to build on our established tone of voice and give Superhero a distinct visual look that sets it apart from traditional investment platforms.”
Credits
Client: Superhero
Co-founder and CEO: John Winters
Creative and brand lead: Christian Love
Marketing lead: Rachel Hopping
Digital marketing lead: Axel Leibovich Serebrenik
Creative agency: Hardhat
Executive creative director: Glenn Dalton
Co-founder and managing director: Justin Kabbani
Senior creative: Jonathan Heath
Head of strategy: Lani Cush
Head of production: Char Wren
Senior account director: Haley Kriksic
Designer: Zane Flynn
Production company: Sherpa
Executive producer: Nat Taylor
Director: Josh Logue
Producer: Daz McFarlane
DOP: Ed Goldner
Post-production: Mr Fox
Offline: Andrew Stalph
Online: Felicity Stalph
Sound production: Electric Sheep Music
Media agency: Avenue C
Partner: Will Chapman
Head of media: Daniel Cutrone
Stills photographer: Mr Smith
Photographer: Craig MacLean (Mac Shot That)
