Fintech Start-up Superhero Teams Up With Hardhat For First Brand TVC

Fintech Start-up Superhero Teams Up With Hardhat For First Brand TVC

Fintech trading platform Superhero has launched its first brand TVC,‘The Floor is Yours’.

The campaign by independent agency Hardhat aims to set Superhero apart from traditional investment platforms.

The TVC, directed by Josh Logue through production company Sherpa, will debut in Australian lounge rooms tonight during Channel 7’s AFL broadcast. The integrated campaign will also roll out across digital and social platforms.

John Winters, co-founder and CEO of Superhero, said: “We’re excited to see the public’s reaction to this campaign, which encapsulates Superhero’s mission to make investing accessible, understandable and affordable for all Aussies – from first-time traders through to experienced investors.”

Glenn Dalton, executive creative director at Hardhat, said: “Last year, we supported Superhero with an extensive outdoor and online campaign that included cheeky taglines like ‘We’re giving trading a kick up the ASX’ and ‘Get your fair shares’.

“Moving the campaign to film, it was important to build on our established tone of voice and give Superhero a distinct visual look that sets it apart from traditional investment platforms.”




Client: Superhero


Co-founder and CEO: John Winters


Creative and brand lead: Christian Love


Marketing lead: Rachel Hopping


Digital marketing lead: Axel Leibovich Serebrenik


Creative agency: Hardhat


Executive creative director: Glenn Dalton


Co-founder and managing director: Justin Kabbani


Senior creative: Jonathan Heath


Head of strategy: Lani Cush


Head of production: Char Wren


Senior account director: Haley Kriksic


Designer: Zane Flynn


Production company: Sherpa


Executive producer: Nat Taylor


Director: Josh Logue


Producer: Daz McFarlane


DOP: Ed Goldner


Post-production: Mr Fox


Offline: Andrew Stalph


Online: Felicity Stalph


Sound production: Electric Sheep Music


Media agency: Avenue C


Partner: Will Chapman


Head of media: Daniel Cutrone


Stills photographer: Mr Smith


Photographer: Craig MacLean (Mac Shot That)

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