Fintech Start-up Superhero Teams Up With Hardhat For First Brand TVC

Fintech Start-up Superhero Teams Up With Hardhat For First Brand TVC
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Fintech trading platform Superhero has launched its first brand TVC,‘The Floor is Yours’.

The campaign by independent agency Hardhat aims to set Superhero apart from traditional investment platforms.

The TVC, directed by Josh Logue through production company Sherpa, will debut in Australian lounge rooms tonight during Channel 7’s AFL broadcast. The integrated campaign will also roll out across digital and social platforms.

John Winters, co-founder and CEO of Superhero, said: “We’re excited to see the public’s reaction to this campaign, which encapsulates Superhero’s mission to make investing accessible, understandable and affordable for all Aussies – from first-time traders through to experienced investors.”

Glenn Dalton, executive creative director at Hardhat, said: “Last year, we supported Superhero with an extensive outdoor and online campaign that included cheeky taglines like ‘We’re giving trading a kick up the ASX’ and ‘Get your fair shares’.

“Moving the campaign to film, it was important to build on our established tone of voice and give Superhero a distinct visual look that sets it apart from traditional investment platforms.”

 

Credits

 

Client: Superhero

 

Co-founder and CEO: John Winters

 

Creative and brand lead: Christian Love

 

Marketing lead: Rachel Hopping

 

Digital marketing lead: Axel Leibovich Serebrenik

 

Creative agency: Hardhat

 

Executive creative director: Glenn Dalton

 

Co-founder and managing director: Justin Kabbani

 

Senior creative: Jonathan Heath

 

Head of strategy: Lani Cush

 

Head of production: Char Wren

 

Senior account director: Haley Kriksic

 

Designer: Zane Flynn

 

Production company: Sherpa

 

Executive producer: Nat Taylor

 

Director: Josh Logue

 

Producer: Daz McFarlane

 

DOP: Ed Goldner

 

Post-production: Mr Fox

 

Offline: Andrew Stalph

 

Online: Felicity Stalph

 

Sound production: Electric Sheep Music

 

Media agency: Avenue C

 

Partner: Will Chapman

 

Head of media: Daniel Cutrone

 

Stills photographer: Mr Smith

 

Photographer: Craig MacLean (Mac Shot That)

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