FINAL CALL: Nominations For B&T’s First-Ever CMO Power List Close Today!

FINAL CALL: Nominations For B&T’s First-Ever CMO Power List Close Today!
SHARE
THIS



This is it. If you’ve been thinking about nominating a kick-arse marketing boss for B&T‘s inaugural CMO Power List, but are still yet to act, now is the time!

Presented by Are Media, the CMO Power List will recognise and rank the top 20 marketing bosses in Australia, and after the year we all just had, there is definitely no shortage of people who are worthy of consideration.

We will also name a People’s Choice CMO, to be decided by a popular vote. So, if you know someone who is carving it up on the client side, this is your (last) chance to help them get the recognition they deserve.

Here’s how it’s going to work

Peer nominations for B&T’s CMO Power List are open now, so those of you who wish to put forward a trailblazing marketing chief can do so in the comments section at the bottom of this article (you’ll need to sign in to LinkedIn first though). All we need is their name, position title and company/brand they work for.

We’ll be accepting peer nominations until the end of today (Monday 26 April 2021), so there are only a few hours left to nominate, people!

It will then be time for us to go away and put together a final list of candidates for the coveted honour of People’s Choice CMO, before we open the voting lines on Wednesday 28 April. Voting for the People’s Choice CMO will close on Wednesday 12 May.

Then, it’s the big reveal of B&T’s first CMO Power List and People’s Choice CMO, which will take place on Monday 28 June, and will include interviews with each of the top 20 marketing leaders who made the cut, along with the People’s Choice CMO.

For those overcome with excitement, here are the key dates once more…

  • Peer nominations close for CMO Power List: Monday 26 April 2021
  • Voting opens for People’s Choice CMO: Wednesday 28 April 2021
  • Voting closes for People’s Choice CMO: Wednesday 12 May 2021
  • CMO Power List and People’s Choice CMO revealed: Monday 28 June 2021

We’ve put together a (long) list of marketing bosses who we think are worthy of a shot at making B&T’s CMO Power List, but remember to add any others we have missed in the comments section at the bottom of this article!

CMO Power List nominees

NAME SURNAME POSITION TITLE COMPANY/BRAND
Julia Laycock Head of marketing 7-Eleven
Kathryn Galvin Head of brand marketing 9Now
Jocelin Abbey Head of marketing ABC
Leisa Bacon Director of audiences ABC
Michael Miller Executive general manager of marketing and international trade Adbri
Michelle Stephenson Marketing director, Australia and New Zealand Adobe
Andrew Balint Vice president of marketing, Australia and New Zealand Afterpay
Adam Lockie Marketing manager AGL Energy
Renae Smith Chief customer officer AIA Australia
Alexandra Aguirre-Tully Brand lead Airtasker
Mark Richardson Marketing director Aldi
Fiona Lake Chief marketing officer Allianz Retire+
Christopher Winters Marketing manager ALS
Blair Simmons Marketing director Alumina
Renee Garner Chief marketing officer Amaysim
John Marlowe Marketing manager Amcor
Jee Moon Vice president of marketing American Express
Andrew Ford Head of marketing and content AMP
Liz Attia Head of marketing Amplifon
Tamir Cheng Head of marketing, strategy and insights Ampol
Sweta Mehra Chief marketing officer ANZ
Kjetil Undhjem Head of marketing and brand strategy, Australia ANZ
Mark Berger Brand marketing manager ARB Corporation
Roxanne Costello Global general manager of marketing Aristocrat
Jenni Dill Chief marketing officer Arnott’s Group
Liz Towler General manager of marketing ASX
Nikki Warburton Chief marketing officer Audi Australia
Darren Brownsey National marketing and sales executive Aurizon
Victoria Primrose Global head of marketing Aurora Expeditions
Rob Asselman Marketing manager AusNet Services
Ben Marland Vice president of sales and marketing Austal
Amber Collins Chief marketing officer Australia Post
Jonathan Kerr Chief growth officer Auto & General
Carly O’Keefe Head of marketing Aware Super
Danielle Williams Chief marketing officer, BOQ retail and Virgin Money Bank of Queensland
Rikki-Lee Merrin Group manager of marketing Bapcor
Paul Hogarth General manager of commercial and marketing Beach Energy
Matt Gray Head of marketing Bega Cheese
Sarah Bateson General manager of marketing Bendigo Bank
Andrea Michelle Gladigau Marketing manager Berlei
Amanda Schmidhofer General manager of customer experience and marketing Bingo Industries
Sharon Kenny Head of marketing and partnerships BizCover
Joanne Smith Chief marketing officer Blackmores Group
Lisa Dent Vice president of global marketing BlueScope
Kelly McBride Head of marketing Bonds
Brittany Kury Senior brand and marketing manager BPAY
Rahul Badethalav Head of strategy, marketing and investor relations Bravura Solutions
Candi Hart Head of marketing Breville Australia
Brett Ward General manager of marketing Brickworks Building Products
Natalie Sarich-Dayton Director of sales and marketing Brownes Dairy
Keith Murray General manager of marketing Bunnings
Sally Grosse Head of marketing Bupa
Carloyn Dean Head of marketing Bupa Dental
Nicole Stanners Marketing director, Australia and New Zealand Campari Australia
Brian Phan General manager of marketing Carlton & United Breweries
Kara Glamore Director of marketing and PR Carnival Cruise Line
Kellie Cordner Chief marketing officer Carsales
Jodie Koning Head of marketing and insights Cartology
Ryan Gracie Chief marketing officer Catch Group
Sarah Madden Senior customer marketing manager Cellarmasters
Sarah Jay Stacey Head of marketing Centuria Capital
Debbie Jensen General manager of marketing Challenger
Enza Capurso Head of marketing Charter Hall
Lisa Curry Head of marketing Chorus
Lauren Coar Group manager of digital communications and special projects CIMIC Group
Sophie O’Halloran Head of marketing Cleanaway Waste Management
Pamela Wyatt Group marketing director, ASEAN and South Pacific The Coca-Cola Company
Michael Apte Vice president of consumer marketing Cochlear
Lisa Ronson Chief marketing officer Coles
Monique Macleod Chief marketing officer Commonwealth Bank
Fiona Hartley Marketing manager Computershare
Annabel Ausmus Global chief marketing officer Corporate Travel Management
Kylie McKnight Marketing manager Costa Group
Natalie Davey Head of brand and marketing Cricket Australia
Christine Bishara Communications manager Credit Corp
Darren Connolly Head of marketing communications Cromwell Property
Geoff Measey Head of marketing communications Crown Resorts
Lauren Ford Marketing manager CSR
Caroline Bonpain Marketing director, Australia and New Zealand De’Longhi
Matt Edge Chief marketing officer Deakin University
Karrine Brannigan Senior vice president of marketing Dell Technologies
Raechelle Inman Chief marketing officer Dexus
Jonathan Morgan Head of reserve Diageo
Sarah Sorrenson Head of media, digital and culture Diageo
Hayden Abercrombie Head of innovation Diageo
Ben Balestrieri Head of shopper marketing Diageo
Andrew Oughton Marketing and innovation director Diageo
Erin McRitchie Marketing manager, Dan Murphy’s Diageo
Jodie McLeod Marketing manager, rum Diageo
Linda Wellington Marketing manager, gin and light spirits Diageo
Melissa Maidment Marketing manager, whisky Diageo
Nicole Dennis Head of independent retail channel and wholesaler Diageo
Emily Murren Director of consumer marketing Domain
Allan Collins Chief marketing officer, Australia and New Zealand Domino’s
Amanda Connors Director of marketing and communications dōTERRA
Maryanne Watson Communications and marketing manager Downer EDI Works
Bernice Muncaster Marketing and communications director, Asia Pacific DXC Technology
Celine Legros Marketing director, Australia and New Zealand Dyson
Martine Keep Marketing Manager Eagers Automotive
Michelle Hall Director of marketing Eclipx Group
Stephanie Larkin Head of marketing and communications Elders
Richelle Barker Marketing director Electrolux
Richard Anderson Group chief sales and marketing officer EML
James Burnett Group chief marketing officer Entain
Charles Wang Marketing and treasury manager Evolution Mining
Camille Baumann Global chief client officer eWave Commerce
Lee Siefken Head of marketing Excelsior Marketing
Alexandra Sloane Director of marketing and communications Facebook
Mitchell Mackey General manager of marketing Fauto Group
Jennifer Snell Head of digital marketing Finder
Richard Babekuhl Head of marketing, Australia Fisher & Paykel
Matt Fletcher Head of marketing Fitness First Australia
Roger Pecnik National marketing, technical andf customer service manager Fletcher Insulation
Darren Wright Global head of brand and marketing Flight Centre
Clinton Hearne Head of marketing Flight Centre Travel Group
Danny Goeman Global director of sales and marketing Fortescue Metals Group
Hilary Perchard Chief customer, marketing and revenue officer Foxtel
Vicki Aristidopoulos Advisor Freely
Jenny Williams Chief marketing officer Fupay
Greg Bowell General manager of marketing G8 Education
Nicole Papoutsis Head of marketing and brand Genea
Jane Power Global marketing and transformation director GenesisCare
Emily Dawe Manager of brand and marketing The Perth Mint (Gold Corporation)
Sharon Goddard GM, Performance & Social Relations Gold Road
Shelley Morpeth Head of marketing Goodman
Aisling Finch Director of marketing, Australia and New Zealand Google
Melissa Prpic Head of digital and marketing, retail The GPT Group
Ewen Page Marketing communications manager GrainCorp
Natalie Ashes Head of marketing and e-commerce GraysOnline
Adriane McDermott Chief marketing officer Greencross
Alyssa Finlay Design and marketing analyst Growthpoint Properties Australia
Cate Sefton Area marketing director, Australia and New Zealand GSK Consumer Healthcare
Lara Thom Chief marketing officer Guzman y Gomez
Jennifer Collins Head of customer marketing GWA Group
Alana Hollings National brand manager Harvey Norman
Stuart Tucker Chief customer officer Hipages
Vivianne Arnold Chief marketing officer, Asia Pacific Hudson
Kevin Goult Marketing director Hyundai Motor Company Australia
Louise Cummins Marketing and digital innovations director H&R Block Australia
Brent Smart Chief marketing officer IAG
Jodie Sangster Chief marketing officer, Australia and New Zealand IBM
Joshua Mackow Marketing director, Australasia IDP Education
Teena Wheat Marketing and communications advisor IGO
Matthew Blackwell Head of sales, marketing and major projects Iluka Resources
Nicole de Courcy Cann Marketing manager Incitec Pivot
Alana Burnside Director of marketing Industry Super Australia
Leesa Wardlaw Marketing Manager Ingenia Communities Group
Seb Brandt Chief marketing officer Inghams Group
Joel Goodsir Head of marketing Inspirations Paint
Bianca Bryson Chief marketing officer International Justice Mission Australia
Louise Laing General manager of marketing, Asia Pacific Intrepid Group
Antoni Banicevic Head of marketing InvoCare
Daniela Roberts Head of adviser marketing and licensee communications IOOF Holdings
Coran Lill Chief communications and marketing officer Iress
Lisa O’Reilly Marketing lead Iress
Donna Mulholland Marketing director, Australia and New Zealand Jacobs Douwe Egberts
Natalie Flegg Marketing director Jaggad
Cathleya Buchanan Marketing director James Hardie
Heather Gyton-Carroll Head of marketing, Australia Janus Henderson Investors
Gary Siewert Marketing director JB Hi-Fi
Essie Wake Chief marketing officer JCDecaux
Tami Cunningham Director of marketing Johnson & Johnson
Dianna Young General manager of marketing Just Group
Manelle Merhi General manager of marketing and customer experience Kennards Hire
Bettina Pidcock Chief marketing officer Kennedy
Kristi Woolrych Chief marketing officer KFC South Pacific
Dean Norbiato General manager of marketing Kia Motors Australia
Belinda Driscoll Senior marketing manager, Australia and New Zealand Kimberly-Clark
Laurie Lai General manager of marketing Kmart Australia
Ross Metherell Director of strategy Kogan
Mim Orlando Marketing director, Asia Pacific Lavazza
Anthony Lieu Head of marketing LegalVision
Sally Edvardsen Head of marketing Lendlease
Michelle Zamora General manager of marketing and communications Lendlease Digital
Wendy Mak Chief marketing officer Link Group
Sarah Tucker Head of marketing, Asia Pacific LinkedIn
Darryn Wallace Marketing and innovation director Lion Dairy & Drinks
Nicole Ford Head of marketing Macquarie Group
Lucy Briggs Head of marketing Magellan Financial Group
Patricia Cheung Senior director of brand and destination marketing, Asia Pacific Marriott International
Bronwyn Powell Marketing director Mars Food Australia
Emily Dowling Marketing director Mars Pet Nutrition Australia
Jacinta Whitehead Director of marketing, Australia and New Zealand Mattel
Chris Brown chief marketing officer McDonald’s Australia
Julia Edwards-Smith Group executive, marketing and digital McMillan Shakespeare Group
Fiona Le Brocq Senior executive, brand and marketing Medibank
Rene Rached Head of marketing Medibank
Simon Ryan Marketing manager, Asia Pacific Megaport
Simon Cheng Chief marketing officer Menulog
Helen Kealy Head of marketing Metcash
Jo Feeney Chief marketing officer Michael Hill
Pip Arthur Chief marketing officer and communications director Microsoft Australia
Daniel McDermott Marketing director, Australia and New Zealand Mimecast
Camille Henderson Communications and brand manager Mineral Resources
Natasha Ryko National marketing director Mirvac
Kylie Smith Chief digital, communications and marketing officer MLC
Siobhan Keaton General manager of brand and content MLC
Liana Lorenzato Chief marketing officer Modibodi
Ella McCarthy General manager of marketing and communications Monadelphous
Fabian Marrone Chief marketing officer Monash University
Jason Olive Marketing director Movember Australia
Hannah Rowe Head of marketing and brand MS Queensland
Paul Cavanagh General manager of brand, marketing and sales MSWA
Renee Salaberry Global chief marketing officer Nanosonics
Suzana Ristevski Chief marketing officer National Australia Bank
Faycal Benabdellaziz Head of group brand National Australia Bank
Chris Taylor Chief marketing officer National Heart Foundation
Harvey Sanchez Chief marketing officer Nearmap
Martin Brown Director of e-business, strategy and marketing, Oceania Nestlé Australia
Andrew Braun General manager of marketing Netwealth
Kyoko Sasahara Manager of marketing and logistics Newcrest Mining
Mark Reinke Managing director of consumer News Corp Australia
Karyn Turbill Chief marketing officer NEXTDC
Chris Donald Head of marketing Nib Group
Lizzie Young Managing director of local markets and group marketing Nine
Geraldine Davys Marketing director Nissan Motor Corporation
Tony Quarmby Executive general manager of marketing Tourism NT
Melanie Byrne Communications and marketing manager NRW Holdings
Amanda MacMillan Global lead, marketing Nufarm
Neysa Goh Head of marketing, Oceania Puma Group
Jessica Richmond General manager of marketing Officeworks
Elaine Herlihy Chief marketing officer OFX
Kerry Scott Marketing manager Oil Search
Marella Gibson Chief marketing officer, Australia and Asia Omni Bridgeway
Tim Johnston Senior marketing director, Asia Pacific and Japan ON24
Stephen Cramer Head of marketing and innovation Opal Packaging
Melissa Hopkins Chief marketing officer Optus
Bernadette Conlon Chief marketing officer, Australia and New Zealand Oracle
James Dampney Global head of commercial and marketing Orica
Jeremy Weiss General manager of marketing Origin Energy
Laura O’Brien Marketing and digital experience manager Orora
Sheila Chan General manager of marketing and sales OZ Minerals
David Higgins Head of marketing Pendal Group
Adrian Firth Manager of brand and communications Perenti
Eric Thomson Global marketing director Pernod Ricard Winemakers
Jason Hunt Senior marketing manager Perpetual
Andrew Fahey Founder and chief marketing officer PointsBet
Katherine Napier Marketing manager PolyNovo
Catherine Anderson Chief customer officer Powershop Australia
Phesephony Naidoo Head of marketing and communications PracticeHub
Jo Boundy Chief marketing officer Qantas Group
Sara Foale Chief marketing officer QBE Insurance
Sara Lappage Chief marketing officer QMS Media
Nada Rodic Group marketing manager Qube Property
Renee Davidson General manager of marketing and digital RACQ
Justine Hick Marketing manager Ramsay Health Care
Melina Cruickshank Chief audience and marketing officer REA Group
Saurabh Jain Marketing director, consumer hygiene, Australia and New Zealand Reckitt Benckiser
Alicia Engleder Marketing director Red Bull
Brad Fuller Marketing lead Reece Group
Annaliese McRae Marketing coordinator Reliance Worldwide Corporation
Line Andersen Marketing director, Australia and New Zealand ResMed
Bec Gascoigne Head of marketing Retail First
Clare O’Brien Marketing manager Return-It
Derek Smith Marketing director Rio Tinto
Neil Ridgway Chief brand and marketing officer Rip Curl
Chaminda Ranasinghe Chief marketing officer RMIT University
Josh Grace Chief marketing officer Samsung Australia
Peter Harris Marketing manager, crude Santos
Jane Palfreyman Director of marketing SBS
Kate Massey Head of Asia Pacific Searchspring
Babi Kahveci Head of brand and marcomms Seek
Suzanne Robertson Head of marketing Seek
Iris Chan Marketing director, Asia Pacific and Japan Seismic
Eva Ross Chief marketing and customer officer Sendle
Hayley Jovanovic Chief marketing officer Sensis
Charlotte Valente Chief marketing officer Seven West Media
Allana May Chief marketing officer Shaver Shop
Katie Saunders General manager of marketing Simplot Australia
Mark Renshaw Chief marketing officer SiteMinder
Kristina Surkova Marketing manager, brand and campaigns Smartgroup Corporation
Hayley Dodman Head of marketing Sonic Healthcare
Brent Hill Executive director of marketing South Australia Tourism Commission
Sabine Mannl Marketing manager South32
Nikki Clarkson Chief marketing officer Southern Cross Australia
Olly Emery Chief marketing officer Spaceship
Mark Migliorini Chief marketing officer Sportsbet
Serena Leith Director of marketing, Asia Pacific Spotify
Diana Ilinkovski Marketing director Stan
Jodie Levistki Head of marketing and communications Steadfast Group
Jo Katsos Marketing director, Australia STIHL
Ben Allen General manager of customer and group marketing Stockland
Laura Allman Head of marketing StoreLocal Group
Kate Brody Regional marketing director, ANZSEA Subway
Mim Haysom Chief marketing officer Suncorp
Janet Newton Head of marketing Super Retail Group
Carolyn Bendall Head of marketing Swinburne University of Technology
Sidone Thomas General manager of technology, data and digital Sydney Airport
Christina Erskine General manager of marketing Sydney Opera House
Luke Waldren Executive general manager of marketing, customer, VIP and product Tabcorp
Karen Madden Director of marketing, communications and fundraising Taronga Conservation Society Australia
Caroline Hounsell Head of marketing Tassal Group
Darren Needham-Walker Group director of marketing and communications TechnologyOne
Renee Gangemi Head of marketing TEDx Sydney
Jeremy Nicholas Chief marketing officer Telstra
Josie Brown Chief insights and marketing officer Tennis Australia
Mahinthan Sundaranathan Marketing director, Australia and New Zealand The a2 Milk Company
Alexander Meyer Chief marketing officer The Iconic
George Hughes Chief marketing officer The Star Entertainment Group
Jacinta Fisher Marketing director The Walt Disney Company
Michael Branagh Group executive of global marketing Tourism & Events Queensland
Susan Coghill Chief marketing officer Tourism Australia
John Pappas Chief marketing officer Toyota
Kieren Cooney Group executive of consumer TPG Telecom
Cass Becher Head of marketing and customer experience Transurban
Angus Lilley Chief marketing officer Treasury Wine Estates
Andy Morley Head of marketing, Australia and New Zealand Uber and Uber Eats
Donald McBain Vice president of strategy and development United Malt Group
Tracy Chalk Chief marketing officer University of Newcastle
Nina Nyman Chief marketing officer UnLtd.
Josef Krechowitsch Marketing director, Australia and New Zealand USG Boral
Louise Eyres Head of marketing Vanguard Australia
Dean Chadwick Chief marketing and commercial officer Velocity Frequent Flyer
Samantha Summers Group head of marketing Venetian Media Group
Anny Havercroft Director of brand innovation and marketing Verizon Media
David Henderson Marketing director Vicinity Centres
Paul Jones Chief customer and digital officer Virgin Australia
Andrew Egan General manager of marketing Viva Energy Australia
Olga Specjalska Marketing director, Australia and New Zealand VMWare
Tamika Sercombe General manager of marketing Vocus
Jason Bradshaw Chief customer and marketing officer Volkswagen Group Australia
Julie Hutchinson Marketing director Volvo Car Australia
Nicole McInnes Director of marketing and commercial, Australia and New Zealand WW
Melissa Davison Regional strategy director, Asia Pacific Weir Minerals
David Mulally General manager of merkting, customer and brand Western Sydney Airport
Martine Jager Chief digital and marketing officer Westpac
Sven Lindell Chief marketing officer Winning Group
Gail Williamson Chief growth officer WiseTech Global
Meg O’Neill Executive vice president of development and marketing Woodside Energy
Andrew Hicks Chief marketing officer Woolworths Group
Yves Calmette Chief marketing officer and executive communications director WWF-Australia
Rachael Powell Chief customer officer Xero
Vladka Kazda Marketing director, Australia Xero
Joachim Holte Chief marketing officer Youi
Steve Brennen Chief customer officer Zip Co
Katrina Ang Director of marketing Zip Co

Please login with linkedin to comment

    Latest comments
  • Steve Molloy 1 2 weeks ago

    Stephen Molloy
    Digital Strategy Manager
    Accenture

  • linkedin_user 2 weeks ago

    I would like to nominate:
    Sally Gross
    Head of Health Insurance Marketing – Bupa

    Jeremy Weiss
    General Manager of Marketing – Origin Energy

  • Paul McConnell 2 weeks ago

    I would like to nominate:
    Martyn Riddle:
    Vice President of Marketing, APAC – Verint

Are Media chief marketing officer chief marketing officers CMO CMO Power List CMOs marketing bosses marketing chiefs

Latest News

Case Of Mistaken Identity! It’s Been 15 Years Since The Greatest Moment In TV History!
  • Media

Case Of Mistaken Identity! It’s Been 15 Years Since The Greatest Moment In TV History!

One of the greatest f@ck-ups in television history is celebrating its 15th anniversary today, and to celebrate B&T thought it deserving to drag it back out of the archives for a well-deserved birthday airing. Going back to May 11th 2006, the infamous television moment happened when accountant Guy Goma arrived at the BBC’s London studios for […]

by B&T Magazine

B&T Magazine
Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards
  • Marketing

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards

Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]

Processed with VSCO with ss3 preset
  • Advertising

Chris Scott Joins The General Store As ECD

After an extended freelance contract with The General Store, Chris Scott has joined the independent creative agency fulltime as its executive creative director. Scott (pictured, left) started out at The Leith Agency in the UK, before moving to Australia in 2010, where he worked across the Y&R Group agencies. Most recently, he returned to Europe […]

A couples ugg boots showing off the him and her collection
  • Marketing
  • Media

Aussie Boot Maker Loses ‘Ugg Boot’ Trademark Battle To US Corporation

Eddie Oygur, an ugg boot maker from Western Sydney, has lost his court battle with US footwear giant Deckers. Oygur runs a company called Australian Leather, and was sued by the giant after he sold 13 pairs of boots to American customers. While in Australia ‘ugg boot’ is a generic, colloquial term referring to sheepskin […]

by B&T Magazine

B&T Magazine
Nature Appoints New Leadership Team
  • Technology

Nature Appoints New Leadership Team

Strategic insights consultancy Nature has promoted four of its executives to the role of director and appointed them to a newly created senior leadership team. Emma Tommasini, Sharon Spargo, Adrian Compton-Cook and Nick Tucker have moved into the new roles and joined the new team, which will work closely with Nature’s partners on the company’s […]

triple j’s Requestival Is Back And The Strangeness Is Just Getting Started
  • Media

triple j’s Requestival Is Back And The Strangeness Is Just Getting Started

In the midst of last year’s lockdown triple j launched a new initiative to bring some joy to the many listeners who were having a tough time. The radio network relinquished all control over its song selection, instead opening it up to listeners as part of the first-ever ‘Requestival’. The initiative was a hit, with […]

by B&T Magazine

B&T Magazine
Using Behavioural Design To Improve The Customer Experience
  • Marketing

Using Behavioural Design To Improve The Customer Experience

Kean Edwards, Experience Design Director at MediaMonks ANZ shares his perspective on how brands can improve customer experience through behavioural design in this opinion piece. Think back on all the things you used to do a year ago that may feel so foreign now: shaking hands, trying a sip from someone’s drink, standing close together […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
72andSunny Releases First Work For New Client, MILKLAB  
  • Campaigns

72andSunny Releases First Work For New Client, MILKLAB  

Freedom Foods Group and 72andSunny Sydney have launched the first consumer-facing campaign to promote MILKLAB, one of Australia’s favourite barista milk ranges. In keeping with the collaborative spirit of the brand, the campaign was created with Australian artists to bring to life the characteristics of the different plant based and dairy milks, which were developed […]

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair
  • Media

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair

Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]

The Wired Agency Wins Leading Digital Learning Business
  • Marketing

The Wired Agency Wins Leading Digital Learning Business

Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]

Teen Tennis Ace Coco Gauff Heads A Host Of Young Stars As New Balance Targets The Zs
  • Campaigns

Teen Tennis Ace Coco Gauff Heads A Host Of Young Stars As New Balance Targets The Zs

Sports brand New Balance is clearly targeting the Gen Zs in a beautiful piece of work via VML&R New York. Called ‘Impatience is a virtue’, the ad stars teen tennis sensation, the 17-year-old Coco Gauff. Alongside Gauff is 21-year-old US Olympic sprinter Sydney McLaughlin; while actor and activist, the 22-year-old  Jaden Smith, completes the trio. […]

Nine’s The Big Idea Store Now Open For Business
  • Advertising
  • Marketing

Nine’s The Big Idea Store Now Open For Business

The Big Ideas Store is open for its fourth and biggest event yet. From Tuesday 11th May, Powered by Nine is taking attendees sky high with two-weeks of high-profile speakers, creative workshops, exclusive research, and a premium retail pop-up taking over the panoramic 22nd floor of Nine’s new HQ in North Sydney. Famous for its […]

Casefile True Crime Still Australia’s Favourite Podcast, Latest Ranker Shows
  • Media

Casefile True Crime Still Australia’s Favourite Podcast, Latest Ranker Shows

Triton Digital has released its April rankings for the month’s most popular podcasts, with Audioboom’s Casefile True Crime still in top place as the nation’s favourite podcast. That came despite Casefile only releasing four episodes during April. In second place, Stuff You Should Know, published by ARN/iHeartMedia, released 17 new episodes. Third and fourth positions […]

by B&T Magazine

B&T Magazine
How The Consumer Data Right Is Changing Australia (For Customers)
  • Technology

How The Consumer Data Right Is Changing Australia (For Customers)

The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. In 2019, the Federal Government moved to pass the Consumer Data Right into law […]

Opinion

by B&T Magazine

B&T Magazine
Monday TV Wrap: Have You Been Paying Attention? Tops Entertainment Ratings
  • Media

Monday TV Wrap: Have You Been Paying Attention? Tops Entertainment Ratings

10’s current affair quiz show Have You Been Paying Attention? was the best performing non-news show of the night, netting 749,000 viewers as per OzTAM’s metro data. It beat Lego Masters at 734,000 viewers, A Current Affair at 730,000 viewers and ABC News at 664,000 viewers. On top overall was Seven News with 1,056,000 viewers, followed by Nine News with […]

by B&T Magazine

B&T Magazine
IAS Teams Up With dentsu For Programmatic Transparency
  • Technology

IAS Teams Up With dentsu For Programmatic Transparency

Integral Ad Science (IAS) and dentsu ANZ today announced a new partnership to make IAS’s popular Total Visibility product available to all of the agency’s local advertisers, providing industry-wide transparency into digital media quality and corresponding supply path costs. Dentsu is the latest to partner with IAS, furthering its commitment to deliver a comprehensive set […]

Networks Fail To Meet Quotas On Children’s And Australian Content
  • Media

Networks Fail To Meet Quotas On Children’s And Australian Content

The Australian Communications and Media Authority has released the results of how networks complied with the standards for Australian content and children’s content over 2020. Both Ten and Nine failed to meet the requirement for Australian drama, with Ten scoring 233 out of a required 250 points, and Nine scoring 181. Seven was most successful, […]

by B&T Magazine

B&T Magazine
Put Yourself Above The Rest And Enter Best Of The Best!
  • Advertising
  • Marketing
  • Media
  • Technology

Put Yourself Above The Rest And Enter Best Of The Best!

Clear the calendars for September, because B&T‘s new Best of the Best awards program is shaping up to be one of our most exciting events yet. Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency as a whole, […]

by B&T Magazine

B&T Magazine
NOVA Launches ‘The Worst Day Of Your Life’ Podcast, Hosted By Glenn Daniel
  • Media

NOVA Launches ‘The Worst Day Of Your Life’ Podcast, Hosted By Glenn Daniel

NOVA Entertainment has launched a new podcast, The Worst Day of Your Life, featuring real stories of people who refuse to let disaster change their lives and who strive to help others change their lives for the better. In The Worst Day of Your Life, award winning journalist Glenn Daniel shares intimate conversations with people […]

Alicia Olson-Keating To Join Nielsen
  • Media

Alicia Olson-Keating To Join Nielsen

Nielsen Holdings plc has announced that Alicia Olson-Keating will join as the Australian Nielsen Managing Director for Television Audience Measurement, effective June 22, 2021. Olson-Keating brings over 30 years of experience in the media industry, in Canada and most recently in Australia. She has also held positions within media industry boards and councils including Numeris, […]

Seven’s Jack McLintock Joins Media Monitoring Company Streem
  • Media

Seven’s Jack McLintock Joins Media Monitoring Company Streem

Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho
  • Marketing

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho

In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]

Indie Digital Agency Nightjar Appoints Advisory Board To Accelerate Growth
  • Technology

Indie Digital Agency Nightjar Appoints Advisory Board To Accelerate Growth

B&T’s Emerging Agency Of The Year, Nightjar, has recently appointed an advisory board to help drive their growth domestically and scale up internationally. The board brings a new level of strategic thinking to the team and ensures the world class standard of Nightjar’s work continues. The impressive pedigree of both board members means that Nightjar […]

Price Of Dogecoin Tumbles After Divisive Elon Musk SNL Gig
  • Media
  • Technology

Price Of Dogecoin Tumbles After Divisive Elon Musk SNL Gig

Cryptocurrency dogecoin has seen its price fall after Elon Musk called it a ‘hustle’ during his controversial hosting spot on Saturday Night Live. Despite having previously been a vocal supporter of the cryptocurrency on Twitter, leading to a surge in investment, Musk’s hosting gig coincided with a dramatic drop in dogecoin’s price. The currency began […]

by B&T Magazine

B&T Magazine
Football Fields To Turn Purple For Pancreatic Cancer
  • Campaigns

Football Fields To Turn Purple For Pancreatic Cancer

Football fields across Australia are set to be turned purple to raise awareness for a disease that is now the third most common cancer killer in Australia this year. During the month of June, football players from clubs and codes across the nation will be pulling on their purple socks to help raise awareness for […]

Wunderman Thompson Australia Announces The Formal Integration Of Wunderman Thompson Commerce
  • Media

Wunderman Thompson Australia Announces The Formal Integration Of Wunderman Thompson Commerce

Wunderman Thompson Australia has announced the formal integration with the Wunderman Thompson Commerce business. Together, the agency now offers clients end-to-end capabilities to inspire and deliver growth, all underpinned by world-class creativity, technology and data expertise. Wunderman Thompson Commerce has delivered winning commerce capabilities for businesses across online retail, D2C, B2B, social and marketplaces. Led […]