Fiji Water Countersues Fiji Water Girl

Fiji Water Countersues Fiji Water Girl

Last week B&T reported ‘Fiji Water Girl’ was suing Fiji Water for creating an unauthorised marketing campaign – This week, Fiji Water is countersuing Fiji Water Girl.

Fiji Water has taken aim at Fiji Water Girl, countersuing the model who rose to fame at last month’s Golden Globes after she photobombed unsuspecting celebrities on the red carpet while working as a promo model for Fiji Water.

In an exclusive given to The New York Post’s Page Six, Fiji Water claimed in court papers that model Kelleth Cuthbert (real name Steinbach) has “bitten the hand that feeds her”.

The legal battle ensued after Steinbach claimed Fiji Water used her image in an unauthorised marketing campaigning.

Fiji fired back and alleged Steinbach’s claims were false, and that she was the one who “materially breached” a contract which permitted the user of her likeness in Fiji Water ads.

In its counterclaim, Fiji Water alleged Steinbach and her team agreed to a one-year deal that would give her $A90,000 ($A127,000) as a brand ambassador, and that Fiji could use her “name, likeness and performance” during the term.

Fiji Water claims she confirmed she would sign on as brand ambassador in a local TV interview and was then videotaped signing the agreement, where she was allegedly shown the cardboard cutouts and told about the plan to place them in stores.

It is then alleged that Steinbech took “took the only signed copy of the Consulting Agreement with her”.

Fiji Water also alleges Steinbach agreed not to promote competing brands and that she’s breached her deal by appearing in other campaigns, and on shows including The Bold and the Beautiful.

Fiji wants the case to be tossed as well as compensatory damages and legal fees.




Please login with linkedin to comment

Fiji Water kelleth cuthbert

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]