Last week B&T reported ‘Fiji Water Girl’ was suing Fiji Water for creating an unauthorised marketing campaign – This week, Fiji Water is countersuing Fiji Water Girl.
Fiji Water has taken aim at Fiji Water Girl, countersuing the model who rose to fame at last month’s Golden Globes after she photobombed unsuspecting celebrities on the red carpet while working as a promo model for Fiji Water.
In an exclusive given to The New York Post’s Page Six, Fiji Water claimed in court papers that model Kelleth Cuthbert (real name Steinbach) has “bitten the hand that feeds her”.
The legal battle ensued after Steinbach claimed Fiji Water used her image in an unauthorised marketing campaigning.
Fiji fired back and alleged Steinbach’s claims were false, and that she was the one who “materially breached” a contract which permitted the user of her likeness in Fiji Water ads.
In its counterclaim, Fiji Water alleged Steinbach and her team agreed to a one-year deal that would give her $A90,000 ($A127,000) as a brand ambassador, and that Fiji could use her “name, likeness and performance” during the term.
Fiji Water claims she confirmed she would sign on as brand ambassador in a local TV interview and was then videotaped signing the agreement, where she was allegedly shown the cardboard cutouts and told about the plan to place them in stores.
It is then alleged that Steinbech took “took the only signed copy of the Consulting Agreement with her”.
Fiji Water also alleges Steinbach agreed not to promote competing brands and that she’s breached her deal by appearing in other campaigns, and on shows including The Bold and the Beautiful.
Fiji wants the case to be tossed as well as compensatory damages and legal fees.
Joey Calandra (main photo) is an inventiologist at leading behavioural science and innovation consultancy Inventium with over 20 years’ experience driving innovation in the health industry. In this guest post, Calandra offers top tips on rediscovering your own personal purpose… During times of crisis, like we are experiencing today, having your own personal leadership purpose […]
In this guest post, Garrett Ilg, President JAPAC at Oracle, Oracle Corporation lays out how marketers can lead their businesses to recovery… The global pandemic has changed nearly everything for CMOs, forcing them to scramble as consumers shift even more to online shopping. Meanwhile, CEOs are pressuring their marketing chiefs to find strategies for recovery. […]
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
Grill’d has launched a new tactical campaign ahead of the upcoming US elections, with the aim of comparing big American fast food giants with Grill’d’s home-grown, healthier approach to burgers. The tongue-in-cheek campaign depicts Donald Trump’s addiction to fast food options, such as McDonald’s, KFC, Burger King and Dominos, with the words ‘You are what […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]
The new Online Will from State Trustees has launched with an unexpected campaign via newly appointed creative agency Hardhat, one that aims to turn in between moments into opportunities for action. Having a baby, moving house or exploring some thrilling new hobbies – this colourful, tongue-in-cheek campaign leverages the types of life stages that trigger […]
Worksafe and FCB New Zealand have launched a wild new campaign, challenging New Zealanders to take a fresh look at workplace safety. The launch TVC, hitting screens big and small this week, asks workers to be more vigilant and proactive, by listening to their inner-meerkats. In the last five years, WorkSafe has recorded 363 workplace […]
Immersive media company Imagine Room has signed an exclusive agreement with Microsoft to build and operate Australia’s first Mixed Reality Capture Studio to drive the next generation of content production. The state-of-the-art studio uses 106 cameras to create holographic and 3D-video performance assets and create immersive and interactive experiences for virtual reality (VR), augmented reality […]