Fifield’s Media Changes Get Thumbs Up From Network Chiefs

Fifield’s Media Changes Get Thumbs Up From Network Chiefs
SHARE
THIS



The federal government’s proposed new changes to Australian media has been widely applauded by industry bosses.

The changes, announced by the communications minister Mitch Fifield over the weekend, include the abolition of license fees for the free-to-air networks, relaxed rules on media ownership and abolition of the “reach rule” that said a media company could not reach more than  75 per cent of the population. Read more about them here.

Commenting on the package – which is yet to be passed by the Senate – Nine’s CEO, Hugh Marks, said: “Nine believes this total package tackles the various elements of media reform required for the industry to compete with global players in a rapidly changing media environment. We would encourage the parliament to pass all elements in their entirety.”

Seven West Media CEO Tim Worner added: “Seven has maintained a consistent position since 2013 on the issue of media ownership changes. We have called for a broad reform package that will truly empower free-to-air broadcasters to meet the increasing pace of change that we are facing. We believe that the package announced by the Government today will go a long way to achieving that objective.”

The news of a reduction to licence fees couldn’t come soon enough for Paul Anderson, CEO of the embattled Ten Network. “The Government’s package provides very welcome, immediate financial relief for all commercial free-to-air television broadcasters,” Anderson said. “It provides a boost for local content and the local production sector.

“Every dollar from today’s changes will be reinvested into our great Australian content and into continuing to enhance our services for viewers across all platforms.

“Recent financial results and announcements from across the Australian media industry clearly demonstrate that this is a sector under extreme competitive pressure from the foreign-owned tech media giants,” he said.

FreeTV Australia’s CEO Harold Mitchell commented that the reforms were long overdue and current legislation had become outdated.

“Until today, Australia’s free-to-air broadcasters had been paying the highest licence fees in the world,” Mitchell said.

“Repealing the 75 per cent audience reach and cross media ownership rules is vital for Australian media companies to be able to compete in our modern media environment and we urge the Senate to support the legislation already in Parliament,” he said.

Commercial radio broadcasters also welcomed the removal of radio broadcast licence fees that should result in a $20 million saving for the networks.

Joan Warner, the CEO of peak industry body Commercial Radio Australia, said: “We welcome the removal of broadcast licence fees, which will provide a fairer competitive environment and allow radio to invest even more in Australian jobs and content. We call on the Parliament to support this package which provides much needed relief for local Australian radio.”

Please login with linkedin to comment

Advertising Standards Bureau ARN Australian Olympic Team Beaumont Tiles Failure Fast Ed Scott Morrison WFI Smart50 Awards

Latest News

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”
  • Media

Women in Media’s Doris Li: “Listen To Your Heart And Go For It, Then Settle For Extraordinary”

How Communications’ China marketing director, Doris Li, believes ad-land professionals must be courageous enough “to be abnormal”, and listen to their hearts, to be fearless in times of change. During this year’s B&T Women in Media Awards, presented by Bauer Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating […]

by B&T Magazine

B&T Magazine
Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]