Football Federation Appoints Marketing Agency Team Epic
The Football Federation of Australia (FFA) has appointed lifestyle marketing agency, Team Epic, to service its in-venue media program for the Hyundai A League Finals, Socceroos Internationals and A League All Stars.
The major agreement will see Team Epic, part of the Dentsu Aegis Network, work with the FFA to manage stadium advertising and infrastructure at Football events along with project management, commercial assessment and stakeholder management for the sport.
The appointment comes as Football strongly emerges as one of the premier sporting codes in Australia, with the FFA responsible for driving this growth.
Luke Bould, head of commercial at the FFA said, “Team Epic, previously known as Stadia Media, has an unrivalled track record as a leader in sports marketing and rights management. They work with three of the major sports codes in Australia in Cricket, AFL and now Football, manage the rights for two of the biggest stadiums in Australia in the MCG and Etihad Stadium.
“Team Epic is a proven partner that has shown great innovation and commercial savvy in its work for Cricket Australia. This ability to innovate – to see things differently and drive change in the venue environment is critical to the success of FFA as we continue to drive our agenda for innovation and change. Making strong strategic partnerships with experts in their field, such as this, is imperative to the success of our code.”
Richard Coyne, managing director of Team Epic said, “The FFA came to us seeking a partner with the ability to service their code in its current format, and plan for a big future.”
FFA is driving strategic links with the broader Asian market, which is identified as an important growth opportunity. As part of the Dentsu Aegis Network, Team Epic has the ability to leverage not just a truly global network, but specifically, Dentsu Sports – a business with extensive knowledge and experience in football throughout Asia.
“Dentsu Sports Asia work in partnership with FIFA and the Asian Football Confederation, delivering commercial returns through both sponsorship and media broadcast negotiations. They have a deep knowledge of the Asian Football market and will act as an important part of our partnership with FFA as it grows its presence in international markets,” said Coyne.
“Football is a fantastic sport and there are countless opportunities for brands and fans to connect at all levels. It is the fastest growing sport Australia and it is generating significant interest from shrewd investors looking to partner their brands with the world game. We have a terrific working relationship with the key leaders at the FFA and look forward to achieving great commercial success through innovation over the coming years.
“We are ideally placed to help the FFA take advantage of the rapidly changing sports and stadium environment. We have built a team of people who are disciplined in digital media, logistics management, event operations and commercial management. It is this combination of skills and our heritage of innovation that has kept us at the forefront of the industry.”
Please login with linkedin to comment
appointment Instagram ads Jules Hall MEC Victorian Responsible Gambling FoundationLatest News
Voting For B&T’s 30 Under 30 People’s Choice Awards Is Now Open!
Of all the awards B&T hands out, THIS is one of our favourites. That & our in-house 'staff f@ck-up of the month' trophy.
QUT And BCM Launch Campaign Celebrating Women In STEM
QUT’s long-term agency partner, BCM, has developed a thought provoking and impactful campaign for the university to coincide with 2021 International Women’s Day.
NRMA Insurance Unveil Next Instalment Of ‘Every Home Is Worth Protecting’ Campaign, Via The Monkeys
To demonstrate that every home is worth protecting, NRMA Insurance has released its latest campaign that sees the return of young boy Sammy as he continues his quest to look out for the homes of Australia’s iconic but vulnerable koalas. Created by The Monkeys, part of Accenture Interactive, the campaign centres on Sammy as he […]
Westpac Launches New Campaign To Highlight Life’s Eventful Moments, Via DDB
Westpac has launched its new brand campaign, created by DDB Sydney, highlighting life’s eventful moments where all the surprise, excitement, vulnerability, and challenges can lie; in moments both big and small. Westpac Group Head of Brand, Advertising and Media, Jenny Melhuish said, “our new work builds on our ‘help’ series, which focused on those really […]
GHO Strengthens Equity Team With Hamish Stewart Promoted To Creative Partner
GHO has appointed Hamish Stewart as an equity partner in the business. Hamish joins GHO’s four existing partners to round out the diversity of experience offered by the agency across research, strategy, design, digital and creative marketing.
The MINT Partners Expand Client Line-Up For 2021
The MINT Partners, one of Australia’s leading integrated brand communications agencies have added a number of new clients to their roster for 2021. Using the exceptional disruption of 2020 as an opportunity to evolve the business, MINT has enjoyed recent success with an expanded portfolio across categories including food & beverage, fashion, design, and property. […]
Spotify Launches EQUAL: Global Commitment To Women In Audio
Coincidence this was unveiled on International Women's Day? Well, we don't think so. Well, we don't know, to be honest.
Northern Rivers Based Agency Barefruit Marketing Launches Innovative Campaign For Raine & Horne Office
The agency produced the commercial in just a few short months, when they were awarded the brief by Raine & Horne Ocean Shores, Brunswick Heads and Murwillumbah at the end of last year.
Institute Of Data Launches New Education Program For Marketers
Institute Of Data & the Ponds Institute are easily confused. Yet, one's the science of the epidermis & the other isn't.
Pinterest Launches International Women’s Day Campaign To Uplift Female Entrepreneurs
They say "the world's your oyster". That is unless you happen to be a Sydney Rock with a Kilpatrick or mornay dressing.
Tinder Supports LGBTQIA+ Community In Rural NSW With ‘Pride Ride’
Tinder is supporting the LGBTQIA+ community in rural NSW with a double-decker bus. Sounds like a plot to a film to us.
The Women Who Shaped Technology In 2020
Here's more confirmation of B&T's commitment to International Women's Day. And just wait for International Hot Dog Day.
Pymble Ladies’ College Collaborates With United Nations For New Brand Platform Via McCann
Thinking of sending your daughter to Pymble Ladies' College? Confirm the exhorbitant school fees with this new campaign.
Global Women Creates International Women’s Day Campaign Focused On ‘The Motherhood Penalty’, Via Saatchi & Saatchi
Here's some top work from "across the ditch". And by "ditch" we mean the Tasman Sea to New Zealand and not North Sydney.
Enero Group Snares 10’s Carla Webb-Sear For CFO Role
Enero's new CFO Carla Webb-Sear is down Officeworks getting supplies as we speak. Including a "JOHN" pencil case.
For International Women’s Day, Look Back At B&T’s Past Women Leading Tech Winners: 2021 Applications Close Today!
It's a fine line between retrospective & blatant rehash. As you'll discover in B&T's Women Leading Tech winner rehash.
LEGO Revises Its Iconic 1981 ‘What It Is Is Beautiful’ Campaign In Celebration Of International Women’s Day 2021
LEGO's undoubtedly a brilliant toy for kids, yet few grow up to design Barbie's camper or build the Millennium Falcon.
Taboola To Give $500,000 In Free Advertising To Women-Owned Businesses As Part Of International Women’s Day
It's top work from B&T's good friends at Taboola today. Not that we saw a card or fruitcake last Christmas, mind you.
Clarins Launches #LiveBeautifully Series Of Films To Celebrate International Women’s Day
Everyone needs a top Clarins moisturiser to fight the signs of ageing & the signs of putting up with dickheads all day.
BWS & M&C Saatchi Celebrate Mardi Gras With Store Makeovers & Drag Queen Deliveries
There's a few sore Mardi Gras heads in the B&T office today. We've not enquired to what else is sore, to be honest.
DDB Marks International Women’s Day By Recreating Iconic Phyllis Robinson Speech
Need motivation that doesn't need chocolate from a vending machine? Watch this & avoid anaphylactic shock from the nuts.
Sunday TV Wrap: Ultimate Tag Premieres To Play Chasey With The Competition
Last night's TV numbers proved robust indeed. Suggesting everyone was too hungover from Saturday to get off the couch.
Sportsbet Goes In-House For Latest Lunacy
Arguably not really reading the mood in the room, Sportsbet's gone and launched a campaign on global women's day.
Double J Shares The Fifty Game-Changing Women Of Australian Music For International Women’s Day
Double J unveils the 50 game-changing women of Australian music, with Collette and Nikki Webster shock omissions.
Samantha Armytage To Leave Sunrise
To her credit, NO ONE in Australia has had their weight & their ovaries profiled by media quite like Samantha Armytage.
Foxtel Doubles-Down On Women’s Sport For International Women’s Day
We are huge supporters of women's sport here at B&T. Although we can give or take that cage fighting stuff in all truth.
UN Women Australia Ask ‘When Will She’ll Be Right?’ In New Campaign, Via The Monkeys
The Monkeys again proving we're "not just ridiculously overpriced chops on the BBQ" with provactive new work for the UN.
WPP AUNZ Women Talk International Women’s Day
WPP AUNZ's top talent talks International Women's Day. And never does the toilet seat "up or down" debate rear its head.
Compare The Market’s Meerkats Take Centre Stage With Meerkat Mondays
In its first major creative work in 12 months, Compare the Market went to extraordinary lengths to bring audiences its latest TVC.
Digital News Sites Up 8% YOY, With SMH Retaining Top Spot
It appears the global pandemic has proven a boon for local news sites. Apparently, Pfizer shareholders are happy too.
