Ferrero Rocher Makes Christmas Golden In New Campaign Via Marcel Australia

Ferrero Rocher Makes Christmas Golden In New Campaign Via Marcel Australia
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Unveiling its first local Christmas campaign in 30 years, Ferrero Rocher has launched a new TVC, ‘Say it With Gold – Christmas Surprise’.

The iconic chocolate brand’s new creative captures the joy of the season and celebrates those who make Christmas magical for their loved ones.

Anita Hancock, ANZ Brand Head at Ferrero, says: “We all want more golden moments with friends and family, and even more so this year. Ferrero Rocher’s ‘Say It With Gold’ campaign invites all Australians and New Zealanders to give a golden gift to the special ones in our lives this Christmas.”

The new TVC focuses on the age-old tradition of parents up late preparing for a magical Christmas, but this time the surprise is on them: a golden ‘Pyramid of Ferrero Rocher’ to thank them for keeping the spirit and magic of Christmas alive. Ferrero Rocher encourages everyone to recognise and celebrate the effort and love that goes in to making Christmas special.

Created by Marcel Australia, ‘Say it With Gold’ launches with a 30-second TVC to air in Australia and New Zealand. The TVC forms part of Ferrero Rocher’s “Say It With Gold” campaign platform, and will roll out across digital and social media channels.

Masterchef favourite Jess Lemon will also be adding a sparkling touch this Christmas as Ferrero Rocher’s new brand ambassador. In the lead up to the special holiday, Jess will be creating Ferrero Rocher-inspired desserts perfect for family entertaining this Christmas.

Facundo Martinelli, Associate Creative Director at Marcel, adds: “Many of us can remember as kids waking up on Christmas morning with presents that have magically appeared overnight. We’re really proud to be able to tell the story of dedicated parents and to celebrate the people who make the magic come to life. They are the true heroes behind our childhood Christmas memories. This Rocher is for them.”

Campaign Credits:


Client: Ferrero Rocher Australia

Brand Head – Premium Chocolate: Anita Hancock

Senior Brand Manager – Premium Chocolate: Natalia Stewart

Brand Manager – Premium Chocolate: Mia Buys

Creative Agency: Marcel Australia


Managing Director: Ryan Bernal


Senior Account Manager: Bj Scoular

Associate Creative Director: Danny Galeano

Associate Creative Director: Facundo Martinelli

Executive Producer: Tim Pietranski

Production Company: Photoplay

Director: Scott Otto Anderson

Executive Producer: Oliver Lawrance

Producer: Bonnie Fay
Post Production: Blackbird

VFX Creative Director: Nicholas Ponzoni

Executive Producer: Nerissa Kavanagh

Senior Producer: Ali Kennedy


Editor: Gaby Muir
Music Production: We Love Jam

Composer: Hylton Mowday
Sound: Prodigious & Squeak E. Clean Studios

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