Unveiling its first local Christmas campaign in 30 years, Ferrero Rocher has launched a new TVC, ‘Say it With Gold – Christmas Surprise’.
The iconic chocolate brand’s new creative captures the joy of the season and celebrates those who make Christmas magical for their loved ones.
Anita Hancock, ANZ Brand Head at Ferrero, says: “We all want more golden moments with friends and family, and even more so this year. Ferrero Rocher’s ‘Say It With Gold’ campaign invites all Australians and New Zealanders to give a golden gift to the special ones in our lives this Christmas.”
The new TVC focuses on the age-old tradition of parents up late preparing for a magical Christmas, but this time the surprise is on them: a golden ‘Pyramid of Ferrero Rocher’ to thank them for keeping the spirit and magic of Christmas alive. Ferrero Rocher encourages everyone to recognise and celebrate the effort and love that goes in to making Christmas special.
Created by Marcel Australia, ‘Say it With Gold’ launches with a 30-second TVC to air in Australia and New Zealand. The TVC forms part of Ferrero Rocher’s “Say It With Gold” campaign platform, and will roll out across digital and social media channels.
Masterchef favourite Jess Lemon will also be adding a sparkling touch this Christmas as Ferrero Rocher’s new brand ambassador. In the lead up to the special holiday, Jess will be creating Ferrero Rocher-inspired desserts perfect for family entertaining this Christmas.
Facundo Martinelli, Associate Creative Director at Marcel, adds: “Many of us can remember as kids waking up on Christmas morning with presents that have magically appeared overnight. We’re really proud to be able to tell the story of dedicated parents and to celebrate the people who make the magic come to life. They are the true heroes behind our childhood Christmas memories. This Rocher is for them.”
Client: Ferrero Rocher Australia
Brand Head – Premium Chocolate: Anita Hancock
Senior Brand Manager – Premium Chocolate: Natalia Stewart
Brand Manager – Premium Chocolate: Mia Buys
Creative Agency: Marcel Australia
Managing Director: Ryan Bernal
Senior Account Manager: Bj Scoular
Associate Creative Director: Danny Galeano
Associate Creative Director: Facundo Martinelli
Executive Producer: Tim Pietranski
Production Company: Photoplay
Director: Scott Otto Anderson
Executive Producer: Oliver Lawrance
Producer: Bonnie Fay
Post Production: Blackbird
VFX Creative Director: Nicholas Ponzoni
Executive Producer: Nerissa Kavanagh
Senior Producer: Ali Kennedy
Editor: Gaby Muir
Music Production: We Love Jam
Composer: Hylton Mowday
Sound: Prodigious & Squeak E. Clean Studios
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