Clothing brand Dangerfield has confirmed that it has stopped producing its curve line in a fairly ambiguous statement.
This week the brand went viral for pulling its curve range, which featured sizes from 18-24.
Interestingly at the time, the label hadn’t released a statement on what was happening, which led to consumers taking to the internet to call the brand out.
However, Dangerfield took to Instagram to release a statement yesterday: “We pride ourselves on being an inclusive brand and recognised that the Curve range was not giving our loyal customers enough choice and appropriate fits.
“In August 2021, we made the decision to expand our straight size range up to a size 20. The Curve range used to only have 62 styles and now because of the changes we have made, our customers have access to over 638 styles up to a size 20.
“We received feedback on our size 22 and size 24 in regards to fit, and we are working on what this will look like in future collections. However, if you are interested in those sizes please click the link in our bio and we will be sure to keep you updated.”
While there’s some good news – it does seem that the brand plans to continue creating sizes 18 and 20.
It’s size 22-24 customers will no longer be able to shop at Dangerfield at least until the brand fixes the fit issues.
Interestingly, no timeline was given for when size 22-24 customers will be able to shop with the brand again.
Still, despite Dangerfield addressing the speculation, the comments section was full of consumers expressing their disappointment with the brand.
User @Kyliehams commented: “How can you pride yourself on being inclusive when you’ve literally just done the opposite of that lol.”
Another Instagram user @kirapuru commented: “We are working on back-pedalling from our original decision to quietly stop catering to some of our customers, please email us so we can gaslight you privately.”
Similarly, another Instagram user wrote on the post: “Why not make styles in the Curve range available from the start? Were you even going to announce it if people didn’t start complaining?”
Basically, the announcement failed to do much damage control.
Jaimie Nicole, a plus-size model who has worked for Dangerfield told B&T, “I think it is great that they finally acknowledge the plus-size community’s concerns who can no longer shop at their store.
“But these decisions don’t happen overnight, so the fact that this statement has only happened after they have been called out is disappointing.
“If they truly are working on their extended sizing to get the fit right and consistency, that is awesome! But wouldn’t you tell your customer base months ago because that’s a really positive thing?
“Wouldn’t you want to share that information so that your plus size customer base knows that you’re working on it and you are here for them?
“Instead, what has happened is they have made a huge amount of people feel excluded and unwanted.
“Imagine if they had to work on their sizing for their 8-12 pieces, they would announce in a heartbeat what they were doing.
“So why doesn’t the plus-size community get the same care, acknowledgement and respect? I truly do hope that they are doing what they say they are because fat people deserve to be able to dress cool too.”
Of course, Dangerfield axing part of its curve range was always going to garner a loud response from the plus-size community, because so many Australian plus-size women find it hard to have access to clothes that fit. While Dangerfield use to cater for this community it no longer does- at least temporarily.
Hopefully, Dangerfield will respond to the concerns of its plus-size customers.
Photo Source/Dangerfield Instagram.
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