28 September, 2020

Far North Coast Creative Agency Rebrands Financial Services Firm

Edited by B&T Magazine

Independent creative agency Barefruit Marketing has unveiled a significant rebrand for Korff Wealth, a local financial services firm with global insight.

Barefruit Marketing’s Co-Founder and Agency Director Evan Harding, said, “We saw this time as an opportunity to work alongside our client, strategically review the business, rebrand and position it for future growth amongst the global change.”

Led by Barefruit’s Creative Lead, Alex Wales, the team worked collaboratively on the rebrand that involved a new brand name, lock up, guidelines, a new website and completely refaced both Korff Wealth offices, based in Ballina and Lismore, all the while from their home offices via Zoom and conference calls.

Alex said the decision to rename the business to Korff Wealth, was a big part of moving forward with the rebranding and showcased the new creative tone of the brand, through colour imagery and the logo. “We utilised a gold and purple combination to create a high-end aesthetic, a colour palette that works really nicely for B2C and B2B collateral. The purple and gold use is also a unique point of difference from large corporate and local financial companies in the area.”

“We were set on developing a type-based logo for the brand identity, the name ‘Korff’ in Korff Wealth is Campbell Korff’s surname, who has built a well-known reputation within the finance industry both nationally and internationally. Whilst Korff Wealth is based in Ballina, NSW, using Korff in the brand name reinforces brand and industry recognition. The final name resulting in Korff Wealth is reinforced with a connection to finance.”

He elaborated, “The brand typeface uses a simple Sans font to compliment a modern, and friendly aesthetic and deliberately collaborated with a traditional Sans Serif font to give it a touch of finesse and connection to an old industry. Both fonts have also been chosen to be easily used for digital and print advertising.”

Managing Director Campbell Korff commented, “Australians need expert financial advice they can trust, now more than ever. The rebrand has allowed us to provide our clients with an even higher standard of financial advice, with greater independence and flexibility.”

“The business continues to provide expert, objective advice across wealth management, insurance and lending, just under a new name. We have attracted new and existing customers and are really happy with the end result.”

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