Independent creative agency Barefruit Marketing has unveiled a significant rebrand for Korff Wealth, a local financial services firm with global insight.
Barefruit Marketing’s Co-Founder and Agency Director Evan Harding, said, “We saw this time as an opportunity to work alongside our client, strategically review the business, rebrand and position it for future growth amongst the global change.”
Led by Barefruit’s Creative Lead, Alex Wales, the team worked collaboratively on the rebrand that involved a new brand name, lock up, guidelines, a new website and completely refaced both Korff Wealth offices, based in Ballina and Lismore, all the while from their home offices via Zoom and conference calls.
Alex said the decision to rename the business to Korff Wealth, was a big part of moving forward with the rebranding and showcased the new creative tone of the brand, through colour imagery and the logo. “We utilised a gold and purple combination to create a high-end aesthetic, a colour palette that works really nicely for B2C and B2B collateral. The purple and gold use is also a unique point of difference from large corporate and local financial companies in the area.”
“We were set on developing a type-based logo for the brand identity, the name ‘Korff’ in Korff Wealth is Campbell Korff’s surname, who has built a well-known reputation within the finance industry both nationally and internationally. Whilst Korff Wealth is based in Ballina, NSW, using Korff in the brand name reinforces brand and industry recognition. The final name resulting in Korff Wealth is reinforced with a connection to finance.”
He elaborated, “The brand typeface uses a simple Sans font to compliment a modern, and friendly aesthetic and deliberately collaborated with a traditional Sans Serif font to give it a touch of finesse and connection to an old industry. Both fonts have also been chosen to be easily used for digital and print advertising.”
Managing Director Campbell Korff commented, “Australians need expert financial advice they can trust, now more than ever. The rebrand has allowed us to provide our clients with an even higher standard of financial advice, with greater independence and flexibility.”
“The business continues to provide expert, objective advice across wealth management, insurance and lending, just under a new name. We have attracted new and existing customers and are really happy with the end result.”
Please login with linkedin to commentbarefruit
The SingularityU Australia Executive Program will take place this may, celebrating leadership at the intersection of the values of humanity and the value of technology. The Elon Musks, Apples and Xeros of the world are taking risks for humanity and creating new technologies that streamline and beautify business operations. They simplify life by providing basic […]
Brisbane media professional and former OMD Australia Account Director Taylor Fielding (pictured) has officially launched TFM Digital. TFM Digital is a specialist media agency based in Newstead which primarily provides media buying services, and strategy development, to businesses chiefly, but not exclusively, within the franchise sector. Prior to the launch of TFM Digital, Fielding spent […]
Judging by the hangovers in the B&T office today you can count yourself damn lucky we even managed this photo thingy.
Launch marketing specialists Five by Five Global have been appointed by FutureFeed to develop their brand, international certification trademark and go to market strategy. The innovative livestock feed ingredient developed by CSIRO, Meat and Livestock Australian and James Cook University uses a specific genus of seaweed, Asparagopsis, which significantly reduces methane emissions in ruminant livestock. […]
Andrew Knowles, partner and co-founder of the corporate communications consultancy Shoebridge Knowles Media Group (SKMG), has won the PR category in the 2021 B&T 30 Under 30 Awards. Knowles received the award at a ceremony in Sydney last night, claiming victory in a highly competitive field that included leading executives from some of Australia’s biggest […]
The AFL is delighted to welcome Therabody as its Official Recovery Partner of the 2021 Toyota AFL Premiership Season. Therabody’s industry-leading devices and research will be integrated into pre-match training and post-match recovery routines to help prevent injuries and help improve overall athletic performance. Therabody will also become the naming partner for the end-of-season AFL […]