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B&T > Advertising > Fancy doing some Good for Nothing?
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Fancy doing some Good for Nothing?

Carl Moggridge
Published on: 12th September 2014 at 11:51 AM
Carl Moggridge
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3 Min Read
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Calling all movers and shakers:On the 27th of September, the second Good For Nothing event will hit Sydney and this year they’re out to help support social enterprise.

Founded over four years ago in London, Good For Nothing is a growing global community of thinkers, do-ers, makers and tinkerers applying their skills and energy to accelerate the work of local grassroots social innovators. For free. The idea is to simply support social enterprises with skills they couldn’t normally afford, delivered through hackathon style events.

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Today, Good For Nothing is active in over 20 cities around the world. Spreading like wildfire via a sort of free, goodwill franchise model. Earlier this year, in March, the Sydney chapter was opened by Craig Adams and Carl Moggridge. Over 50 people from the communications industry gave up their weekend to help people with ideas for a better world, to turn them into living, breathing projects. They built entire websites, created brands from scratch, developed site plans and UX, wrote scripts, storyboarded short films and wrote go to market strategies. All in less than 48 hours. And importantly, all for free.

This week Good For Nothing was voted by The Observer & Nesta as one of Britain’s 50 New Radicals – a compilation of individuals and organisations changing Britain for the better. With the second gig just around the corner – a one-day event kicking off at 9am on September 27th – the guys are currently out searching for people that have the skills and passion needed to get stuff done. They’re after strategists, communications specialists, marketers, web developers, writers, designers, artists, researchers, coders, UX folk, creatives, ideas people, technologists, the works. They have two fantastic projects to let people loose on: The Angel Place Project, which is about aligning the supply of unsold hotel beds with the demand for beds by those who are at risk of homelessness, one hotel at a time. And, Machinam, which is a fascinating project exploring how get more school kids into mathematics and science through inquiry based learning.

If you’re feeling inspired and keen to get involved, then more information and registration details can be found by visiting the Good For Nothing Sydney event page, emailing the guys at [email protected] or Tweeting them @GFNSydney.

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By Carl Moggridge
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I'm a senior strategist with 12 years agency experience in brand and digital marketing. Whilst having worked in and around integrated marketing communications, my ambition is to continue to help brands and agencies use technology to deliver innovative communications, products and services. During my career I have worked at one of the largest independent agencies in UK (Five by Five), one of the largest digital networks in the world (Razorfish), one of the largest advertising networks in the world (OgilvyOne) and I'm now pleased to say at Naked Communications, one of the most innovative and genuinely integrated agencies in the industry. My clients have included Diageo, Coca-Cola, Unilever, Universal Music, EA Games, Qantas, Telstra, Weight Watchers and Panasonic to name a few and I've been fortunate enough to work on award winning campaigns for many of them spanning digital, advertising, media, PR, branded content, social and effectiveness. I have also lectured at Adschool and ADMA as well well as speaking at a number of industry conferences such as Adtech.

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