Families Urged To Give One Less Present This Christmas In New Campaign Via Publicis

Families Urged To Give One Less Present This Christmas In New Campaign Via Publicis
SHARE
THIS



National children’s charity “Act for Kids” and creative agency Publicis Worldwide are aiming to convince Aussie families to buy one less Christmas present this year and instead give the money to kids at risk of child-abuse and neglect.

The new communications push taps into authoritative research that shows 70 per cent of people regret some of the impulse purchases they make at Christmas, yet a total of about $11 million is spent annually on Christmas gifts.

Average Aussies spend $593 on Christmas presents.

Act for Kids is an Australian charity providing free therapy and support services to children and families who have experienced or are at risk of child abuse and neglect.

The charity operates 26 centres with a team of more than 350 staff offering services that include integrated therapy, support for vulnerable families, special workshops to empower kids and safe houses in remote Aboriginal communities.

The mainstay of the new Act for Kids/Publicis “One Less Present” campaign is a two-minute, captivating video of kids being asked what they want for Christmas, then being asked what they would give away to kids who would not get any presents for Christmas.

Publicis Worldwide executive creative director Ryan Petie said: “We’ve supported Act for Kids for more than 15 years and we hope this project achieves the effectiveness of our past campaigns.

“As a father of two youngsters, I know how much money we spend on unnecessary gifts at Christmas, which could be much better spent giving a little hope to kids in need.”

Act for Kids marketing manager Penny Parsons said: “The One Less Present campaign from Publicis Worldwide is authentic and moving, focusing on children giving to others as an act of generosity and understanding.

“This latest campaign follows in the success of Monster Crayons in 2016, a new product now sold in retail stores around Australia.”

Watch the One Less Present film here:

Visit the website to give to Act for Kids.

Credits

Client: Act for Kids

Executive Director of Service: Rob Williamson

Marketing Manager: Penny Parsons

Direct Marketing Manager: Julie Sampson

Communications & Fundraising Support Manager: Cavill Stone

Agency: Publicis Worldwide

ECD: Ryan Petie

Creative Director: Aldo Ferretto

Art Director: Kale McRedmond

Copywriter: Anais Read

Copywriter: Shaun McMahon

Producer: Dana White

Account Director: Harleigh Reimer

Account Manager: Shayne Rase

Digital Director: Alexandra Sundqvist

Senior Developer: Alex Parker

Senior Editor: Clint Brice

Social Media Manager: Georgia Crawford

DOP: Brendan Isaac

Audio Production Company: The Voice Plant

VO Artist: Astrid Cooper

 

Please login with linkedin to comment

act for kids one less present publicis

Latest News

Papaya Secure Two New National Accounts
  • Marketing

Papaya Secure Two New National Accounts

Boutique PR and Marketing agency, Papaya, has secured two new national accounts including a launch campaign for BioPak and retaining the Australian Barramundi Farmers Association (ABFA) for four consecutive years. Adding to the agency’s portfolio of highly regarded accounts, Papaya will be responsible for a multitude of activities for each campaign inclusive of public relations, […]

Jonny Cordony Promoted To Zenith’s Sydney MD
  • Advertising

Jonny Cordony Promoted To Zenith’s Sydney MD

Zenith Australia has promoted Jonny Cordony to Sydney managing director, where he will lead the brand’s vision for the Sydney office, developing high-performing teams, and driving strategic partnerships and growth outcomes for clients. After almost three years as Sydney general manager, Cordony takes on the new position effective immediately. Zenith Australia’s chief executive Nickie Scriven […]

30 Under 30: Channel 7’s Ben Stavert On Social Media’s ‘Big Bang’
  • Marketing

30 Under 30: Channel 7’s Ben Stavert On Social Media’s ‘Big Bang’

The B&T 30 Under 30 awards are happening on Thursday 15th April, and to celebrate we’re showcasing more of our incredible young movers and shakers. Ben Stavert is Seven West Media’s Head of Social and Digital, and one of the shortlisted finalists for this year’s 30 Under 30 awards. Before his role at Seven, Stavert […]

by B&T Magazine

B&T Magazine
Istanbul, Turkey - February 6, 2016: Woman in the car planning a route using a Google Maps application on Apple iPhone 6S. Google Maps is a most popular web mapping service for mobile provided by Google inc.
  • Technology

Apple Will Soon Help You Find Your Anything

Apple will soon help you find anything. However, B&T understands that relates to your lost bike and not your lost love.

by B&T Magazine

B&T Magazine
CBA & Football Australia Partner To Elevate The Women’s Game
  • Marketing

CBA & Football Australia Partner To Elevate The Women’s Game

Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. M&C Saatchi Sport & Entertainment supported Commonwealth Bank to bring the partnership together with Football Australia, and looks […]

CHIANG MAI ,THAILAND - March 31, 2018 : Close up Netflix website in laptop screen. Netflix being popular internationally.
  • Media

Netflix’s Challenge To Linear TV

Netflix set to challenge linear TV! But not before letting the tyres down on James Warburton's Commodore.

by B&T Magazine

B&T Magazine
The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform
  • Media

The Economist Intelligence Unit Launches “EIU Viewpoint”, Political And Economic Analysis Platform

The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!
  • Campaigns

Hospital Research Foundation Continues Fight Against ‘The Beast’ In Latest Work Via KWP!

Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]