It is the silliest day of the year, and while you either love it or hate it, the best and most creative jokes always come from brands.
From strange collaborations to sickening food combinations, brands across Australia didn’t hesitate for a second when the holiday fell on Easter Monday. Rising to the occasion, social media was alight with some of the greatest April Fool’s jokes we’ve seen in years!
B&T has wrapped some of our favourite April Fool’s gags for 2024 below!
Carl’s Jr. Australia
Carl’s grossed us all out with their latest “invention”, the Super Bacon Angus Burger, complete with a chocolate chip cookie bun for the sweet/salty fans amongst us.
Subway
Appealing to sweet tooths across the country, Subway launched its Fairy Bread Sub that “hundreds and thousands” of us didn’t know we needed. And if I can speak for the people of Australia – can this be real?
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Scenic World Blue Mountains
Scenic World Blue Mountains announced it was kicking off construction for its latest tourism venture, the Scenic Waterway, featuring a 3km waterslide through the landscapes of the Blue Mountains.
Animal Welfare League
Calling all animal lovers, the Animal Welfare League launched their national search for a Full Time Kitten Cuddler over six months after the role’s predecessor became unwell due to an overwhelming abundance of kitten cuddles.
Arnott’s
Arnott’s made us sick with the most disgusting combination of chicken and marshmallow as it announced its collaboration between Chicken Crimpies and the iconic sweet biscuit, the Wagon Wheel.
Transport For NSW
Transport for NSW answered a question we have all asked… how can I be as fashionable as the stylish NSW train seats? Well as no more, with this latest fashion line.
Bonds
Bonds announced “The Odd Sock” in another borderline genius invention to fight the lonely sock epidemic that haunts us all!
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Who Gives A Crap
The toilet paper brand that gives a crap launched a mission to take toilet paper where it has never been before… to Uranus.
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Krispy Kreme
Krispy Kreme answered the love for their iconic original glaze, offering to glaze literally anything you would like…. even hot chips and a hamburger.
WA Police
Western Australian Police launched an iconic addition to its uniforms, Crocs, complete with flashing lights to enhance speed on foot chases.
Oreo
In heartbreaking news, Oreo announced the split of the iconic biscuit and cream duo, with the pair going their separate ways after 112 years.
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Vegemite
Love that bitter taste in your mouth after a piece of Vegemite on toast? Get it all day long with Vegemite toothpaste!
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HiSmile
We wish we could confirm that this is, in fact, an April Fool’s joke, but given the strange array of flavours HiSmile offers, we really can’t be sure.
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Dominos
It’s the collaboration no one asked for, and not a single person wants it, yet somehow, it doesn’t seem that far-fetched—the Domin-O’s Pizza Cereal!
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Aeroplane Jelly
In collaboration with two iconic brands, Aeroplane Jelly announced the latest addition to its product line: Keens curry-flavoured jelly.
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Jetstar
Solving an age-old battle, Jetstar launched its latest initiative, allowing passengers to reserve their armrests for just $2!
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