In this instalment of B&T’s IN THE KNOW – a video series featuring top tips from Australian marketing professionals and all brought to you by film production company In The Thicket – we revisit Monique Keighery, general manager marketing and fundraising for kid’s cancer charity RedKite.
Check out this week’s full video here:
Keighery previously spoke about the importance of marketers telling a legitimate story. Today, she says that marketers can learn lots of valuable lessons from their past mistakes.
She says everyone makes mistakes but rather than bury your head in the sand about them they’re actually valuable learning tools.
“One of the things we feel really strongly at RedKite is not only akncowledging when things haven’t gone right but actually documenting them; documenting learnings is actually a key part of our marketing strategy and when we develop new marketing strategies and develop new campaigns we go and re-visit the previous learnings from previous ones,” Keighery said.
“Very early on in my career I had a manager who was incredibly inspiring and generous, she took a real interest in my growth and development and part of that growth and development was sharing that best practise and achievements and doing things really well. But the other thing that created so much value for me was sharing when things didn’t go right.
“Her key learnings around failures and how to take those things forward… it’s confident leadership where you can learn from failures,” Keighery said.
Did you miss last week’s IN THE KNOW with IAG’s head of marketing, Jane Merrick? Check it out here…
The IN THE KNOW video series is produced by In The Thicket, a production company with offices in Sydney and Melbourne. To learn more about In The Thicket visit www.inthethicket.com.au
Warner Brothers Discovery’s Newshub is set to close its doors in June 2024, leaving up to 300 staff, including high-profile presenters Mike McRoberts and Samantha Hayes, out of a job. In a statement today, Warner Bros. Discovery said it had started consultation on a “proposed remodelling and restructure of its ANZ free-to-air business in New […]
Australian Turf Club invites racing lovers across Australia to Expect It All with the launch of the latest creative campaign to highlight the racing on offer in Sydney at Rosehill Gardens and Royal Randwick. The campaign, which will officially launch ahead of this year’s Sydney Autumn Racing Carnival, highlights the wide range of incredible experiences […]
Something insane swept to New Zealand as finals approached last year. “Wahs Mania” took hold, and hope was ignited in the hearts of Kiwis who mostly didn’t usually care about League. Sadly, the Warriors didn’t make it through to the grand final, but the clubs following saw a massive increase nonetheless. Welcome back to B&T’s Spotlight […]
Avid Collective has officially announced the appointment of former Scout Publishing and Junkee Media executive Niki Jones (lead image) as its new head of enablement operations. In the newly created role, Jones will be responsible for overseeing operational activities across various arms of business with a focus on partner engagement. “Niki’s appointment comes at an […]