Will Failed TV Rights Negotiations Lead To A Multi-Billion-Dollar Breakaway Football Competition In Europe?

A breakaway football league in Europe is threatening to tear the global game apart, after 15 of the biggest clubs signed up to the controversial new venture.
The rebel league, which will be known as the European Super League, would essentially replace the existing UEFA Champions League, which was set to announce plans to expand to a 36-team competition in the coming days.
However, ongoing disputes between UEFA and the clubs about how to split the Champions League’s annual $US3.3 billion ($4.27 billion) in television and sponsorship rights has ultimately led to a relationship breakdown.
The organisers of the proposed tournament have said they believe the new Super League could generate $US4.86 billion ($6.29 billion) in TV revenue.
Real Madrid, Barcelona, Atletico Madrid, AC Milan, Juventus and Inter Milan have all committed to joining the new league. Overnight, the English Premier League’s Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham were also revealed to be part of the group.
The clubs would govern the league, with Real Madrid president Florentino Pérez set to take the role of inaugaural chairman.
Each founding club would receive around $US400 million ($517 million), according to reports. To put that in context, the winning club of the Champions League has previously received around $US100 million ($130 million).
JPMorgan Chase is understood to be raising finance for the new tournament.
The involved clubs are being slammed for their greed and for effectively creating a ‘closed’ league format and have also been warned by the game’s governing body that joining the new Super League would result in a ban from domestic leagues, while players involved would also be banned from international fixtures.
The Super League has said it is aiming for an August kick-off.
However, there is of course the possibility the Super League fails to get off the ground. UEFA has put out a statement detailing that it will “consider all measures available to us, at all levels, both judicial and sporting in order to prevent this happening”.
Latest News

Samba TV Report Finds: 50% Of Aussie HouseHolds Still Watch Linear TV
As the first half of 2022 comes to a close, our industry’s key questions and challenges boil down to a recurring theme: the abundance of choice. Samba TV’s report explores how unlimited choices on what TV to watch and how to watch it means that the average consumer can customise their viewing experience like never before. […]

Repco Roars Into 100th Birthday With New Campaign Via Thinkerbell
To celebrate 100 laps around the sun, Repco has filled its “Driven by Passion for 100 Years” campaign to the brim with hidden car history, via Thinkerbell. Whether it’s finding Brian’s ‘94 Supra, the fabled Peter Brock Energy Polarizer, the rock that ended DJ’s Bathurst, or Brabham’s legendary engine – every asset is a game […]

AAMI Launches “Bargain Regret” Campaign Via Ogilvy Melbourne
If you've ever holidayed in Kuta or dined at a local leagues club, you'll soon empathise with this 'bargain regret' ad.

Apple Removes ‘Made In Taiwan’ Stickers Amidst China Crisis
As if yesterday’s Snickers drama around Taiwan wasn’t enough, it has been revealed Apple plans to remove ‘Made in Taiwan’ stickers from products being sold in China. The change, which will see Apple products made in Taiwan labelled as ‘Made in China’, appears to be designed to comply with strict customs rules in China. The […]

Richard Wilkins Breaks Down In Karl Stefanovic’s Arms Paying Tribute To Olivia Newton-John
Richard's tears were tears for a nation at Olivia's passing. But let's just hope 'Physical' doesn't re-enter the charts.

InsideOut PR Wins Prestige InHome Care Account
Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]

Monday TV Wrap: The Block Nails Entertainment Again, But Seven Builds To Win
Commonwealth Games done & dusted for another four years. So now we can all go back to being disinterested in running.

Foxtel Records 4.4 Million Paid Subscribers As Q4 Numbers Released
As part of NewCorp’s announcement of Q4 and financial year results, it has been revealed that Foxtel recorded several wins including a 13 per cent rise in paid subscribers up to 4.4 million. The rise in subscribers has been contributed to growing interest in sports streaming service Kayo and recent addition BINGE. Kayo reached a […]

CHEP Promotes Amy Weston To ECD
Amy Weston to lie awake at 3am during all of CHEP's pitches after being named agency ECD.

Foxtel, Ad Spends & REA Send News Corp’s Profit & Revenues To Record Highs
Poor Rupert's divorce just went up an extra billion or two more after News announces record profits overnight.

“We’ve Taken A Few Bets!” 10 Supremo Beverley McGarvey On Content, Wins & Demos
10 chief Beverley McGarvey mercifully tells B&T she has no plans to defrost Rove, Kyle or the Honey Badger anytime soon.

Stan And Sony Pictures Team Up For Major TV Partnership
Stan and Sony Pictures unveil new content deal that thankfully won't see the return of any Fast & Furious movies.

TBWA\Sydney Lands Golden Circle Account Via Kraft Heinz
B&T has refrained from making jokes about the effects of pineapple juice here. Admittedly, we did do it in the office.

“An Amazing Challenge!” The Block’s EP Talks Going Bush & Introducing Dinner Parties
B&T chats with The Block EP Julian Cress. Sadly, Scott Cam's outrageous rider failed to get a mention.

Edge Wins Charles Darwin University’s Creative
In a pitch that could possibly be described as survival of the fittest, Edge has nabbed Charles Darwin Uni's creative.

We Are Social Names Susie Hogarth As Global Head Of Cultural Insights
We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]

WeAre8 Unveils Commercial Partners & Launch Of App
New kid on the block, WeAre8, wastes no time revealing impressive client list. Includes a little bit of showboating too.

G Squared Names New head Of Strategy & Head Of SEO & Content
Digital consultancy G Squared has appointed former Sydney Swans senior marketer, Billy McLean (right in lead image), as head of strategy and former Qantas marketer, Kate Duffield (left), as head of SEO and content in newly created roles. McLean and Duffield join the Sydney-headquartered agency following a repositioning focussing on consulting services across SEO, paid […]

The Reload Group Names Marnie Whitten As Global Director Of Innovation
The Reload Group has announced a new global role for Marnie Whitten (lead image), who was elevated to the position of global director of innovation. After 12 years at Reload, which has seen Whitten direct a number of key business units across the business, the promotion reflects the growth that Reload has seen across the […]

SCA Partners With Macca’s To Offer AFL & NRL Friday Night Game Scores Inside Audio Ad
SCA has developed a world first dynamic sport campaign that delivers live AFL and NRL Friday night game scores inside audio ads on broadcast and digital audio platforms, in partnership with McDonald’s. The API campaign uses live sports data to reflect the AFL and NRL Friday night match scores in real time, adapted according to […]

State of Australian Media Report Reveals 10 Major Industry Trends
Fancy a colleague? Need an icebreaker to get the conversation started? Steal freely from this media trends report.

CX Lavender Nabs Orchard’s Adam Washington As CEO
Independent communication and customer experience agency CX Lavender has appointed Adam Washington (lead image) as its chief executive officer. His appointment follows an extensive search, and is made as the agency prepares to celebrate its 25th birthday in November 2022. Washington joins with over 15 years’ experience leading Australian digital and communications teams, most recently […]

Blockheads Rejoice! The Official Block Podcast Is Here
In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]

PHD Melbourne Announces Senior Promotions
PHD Melbourne has expanded its leadership team. With some team members expanding after the boardroom muffins.

Behaviour Change – Expecting The Unexpected
Here's pro tips for brands looking for behavioural change. Could possibly also work on lazy, cleaning-phobic partners.

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]

The Stock Merchant Provisions And The Offices Launch Colourful New Canned Fish Packaging
Canned fish is a top source of omega-3 fats & B2, B3, B6 and B12, all while giving you the halitosis of a stray cat.

“Means F@cking Nothing!” Tony Armstrong Talks Winning A Logie
Surely if there's anything sacrosanct in the Australian TV industry it's Bert's wigs, Kerri-Anne's Botox & the Logie?

9News Perth Pinches Gareth Parker As News Director
Gareth Parker promising more Eagles, Freo and iron ore stories, as he moves to new role at 9News Perth.

Teal MP Sophie Scamps Takes Aim At Junk Food Advertising
Junk food advertising to kids back under the spotlight. Yet again, bad parenting choices escaping said spotlight.

“Grow Some Balls!” Snickers Facing Global Boycott Following Snivelling Chinese Apology Over Taiwan
Of all the potential triggers for WWIII, few would've suspected it would be the nutty, caramelly goodness of a Snickers.

Total TV Advertising Market Up 11%, As BVOD Continues To Surge
TV ad spends prove to be in rude health. Which should translate to even ruder long lunches for TV bosses.

Michael Bass Named New Chief Trading Officer For Dentsu APAC
Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]

Sunday TV Wrap: The Block Hammers Out The Competition In Big Debut
The Block debuts to strong numbers, as Scott Cam set to publish his collected works of Logies acceptance speeches.

The Block’s Regional Move Translates To More Regional Viewers
Say what you like about COVID, but it's certainly made the regionals cool again. Not that anyone's watching Landline.