Facebook & Twitter Unveil Major Updates To Improve Ad Transparency

Facebook & Twitter Unveil Major Updates To Improve Ad Transparency
SHARE
THIS



Social media giants Facebook and Twitter have both announced major changes to their advertising processes in order to improve transparency.

From today, Facebook will show the ads a page is currently running, regardless of whether the ads are shown to users.

Facebook is doing this by rolling out an ‘Info & Ads’ section on Pages globally. This feature shows the ads currently running from a Page and is available to anyone on Facebook.

Pages on Facebook will also now have more info, like recent name changes and when a Page was created for people to see.

Additionally, news ads with political content will now be in a separate section of the archive, distinguishing sponsored news from political ads.

Will Easton, managing director of Facebook for Australia and New Zealand, said: “Australians can now see all the active ads run by a page on Facebook. This is a significant step to make Pages and ads more transparent.

“It is the latest in a series of new features and tools that we have introduced to give users more insights into how advertisers are using our platform.”

Meanwhile, Twitter has announced the launch of the Ads Transparency Center, which allows anyone across the globe to view ads that have been served on the platform.

Through the Ads Transparency Center, people can search for any Twitter handle to bring up all ad campaigns from that account that have run for the past seven days, without even needing to log in to Twitter.

Twitter’s general manager of revenue product and engineering, Bruce Falck, revealed in a blog that the platform will be launching a specific issue ads policy in the future, as well as enhancements to the Ads Transparency Center itself.

“In addition, we are examining how to adapt and internationalise both political campaigning and issue ads policies,” he said.

“We are doing our due diligence to get this right and will have more updates to come. We stay committed to iterating and improving our work in this space, and doing what’s right for our community.”

Please login with linkedin to comment

ad transparency Ads Transparency Center Facebook Twitter

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]