Facebook has updated its advertising policies to ban discrimination based on a number of personal characteristics, including race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
Facebook says it’s testing new technology that leverages machine learning to help us identify ads that offer housing, employment or credit opportunities — the types of advertising stakeholders told us they were concerned about.
“Several organisations have asked us to work with them to help identify ways that our advertising technology could be used to promote inclusion and opportunity for underserved communities, while also protecting against discriminatory uses,” Facebook said in a blogpost. “We believe in the power of our advertising products to create opportunities for people from all backgrounds, so we are committed to working with these groups toward that goal.”
