Facebook is partnering with Trading Blak, a collective of First Nations businesses to launch the Trading Blak Facebook and Instagram Shop, GIPHY Sticker kit and co-branded campaign.
This is part of Facebook’s commitment to support diverse small business communities and elevate opportunities for Aboriginal and Torres Strait Islander businesses to celebrate their culture and embrace their economic potential.
Trading Blak was founded in 2020 by 11 Blak owned businesses, and aims to support up and coming First Nations entrepreneurs and educate consumers so they understand the nuances when buying in the Indigenous space. The partnership includes three parts (below).
- Enabling commerce with Shops
Facebook partnered with Trading Blak to launch the Trading Blak Instagram and Facebook Shop. These will take the businesses from the Trading Blak Warringah Mall shop-front to the whole of Australia and the world. So no matter where people are, they can buy from the Trading Blak ecommerce marketplace, direct from the Trading Blak Instagram or Facebook page.
- Encouraging support with GIPHY stickers
Facebook is also launching a new range of Instagram GIPHY stickers designed by Nungala Creative, led by proud Warumungu / Wombaya woman Jessica Johnson. In the sticker pack are five stickers, including a new sticker to support #wearitblakwednesday, an initiative from Trading Blak to encourage people to wear and share products from a First Nations owned business and on Wednesdays. When you create an Instagram Story, you can search for “TradingBlak” or “BuyBlak” in the GIPHY library to use them.
- A co-branded digital campaign to drive growth for Trading Blak
Today, Facebook and Trading Blak will launch their digital campaign on Facebook and Instagram across Australia. The multi-layered campaign is designed to drive brand awareness, engagement, and sales for Trading Blak. The video includes a hero sizzle that outlines the partnership and the new Trading Blak ecommerce platforms, which will be followed by a series of fun single-message creator videos shot Instagram Reels-style. The campaign features First Nations creators Bianca Hunt and Tyrone Pynor.
Jarin Baigent, Founder of Trading Blak and Jarin Street said: “Trading Blak is proud to showcase the very best of First Nation business excellence, and when people buy from us, they can be reassured that 100% of the sales will go to support an Indigenous business, and the community. We’re excited to partner with Facebook to launch our Facebook and Instagram Shop, to take these incredible First Nations businesses to the rest of the world.”
Alexandra Sloane, Director of Marketing , Facebook ANZ added: “What Jarin and the Trading Blak community have built on Instagram is inspiring and we’re thrilled to partner with them to bring First Nations businesses and culture to people everywhere. Facebook is committed to supporting First Nations communities to celebrate their culture, access education on digital platforms, and embrace their economic potential.”
Credits:
- Talent Bianca Hunt and Tyrone Pynor
- Styling by Anastasia Keshan
- Stickers designed by Jessica Johnson of Nungala Creative
- Campaign strategy
- Jarin Baigent and Jessica Johnson from Trading Blak
- Rowan Spinks, Lucinda Bauermeister and Amelia Gilbert from Facebook
- Production
- Emma Borgerding, Paul Canaan, Howard Ching, Bethanie Lawton and Jovan Atanackovic from Facebook
- Motion graphics by Kate O’Donnell and Amanda Cooton from Now We Collide
- PR
- Antonia Sanda Facebook
- Ben Cheong from N2N Communications
