Aussie sparkling wine brand Chandon has unveiled its latest piece of localised content to mark the second season of its partnership with the McLaren-Honda Formula One team.
Devised and produced by Havas Sydney, the video, titled ‘An Unexpected Race’, features Spanish F1 driver Fernando Alonso facing off against McLaren-Honda teammate Stoffel Vandoorne in a race using remote control cars and drones.
The content follows the success of last year’s video, ‘A Friendly Race’, which also starred Alonso.
In addition to the new video, Red Agency has also managed PR and influencer activity around the partnership in the build-up to the first race of the F1 season in Melbourne. This included hosting a select group at the winery in the Yarra Valley to gain further insights into the Chandon story and try a range of products at a specially-themed event.
The new McLaren-Honda F1 car and drivers’ race suits will all be branded with Chandon’s sparkling identity across each race during the 2017 season. Chandon will also be McLaren-Honda’s exclusive sparkling wine partner.
The partnership, which began last year, is designed to grow Chandon’s association with the glamour of the F1 lifestyle and forms part of the wine brand’s ongoing strategy to celebrate spontaneous moments and encourage consumers to ‘Enjoy the Spark’.
Creative and PR: Havas Creative Group (Havas Sydney and Red Agency)
Chief operating officer – James Wright
Executive creative director – Stuart Turner
Head of broadcast – Monique Pardavi
Group account director – Nick Braddy
Account director – Nicole de Pear
Print producer – Claudia Brookes
Copywriter – Zac Pritchard
Art director – Damian Galvin
Account executive – Henry Hellegas
Account executive – Maddie Pulver
Head of consumer – Adam Freedman
Account manager – Sophie Muir
Senior account executive – Shailo Rasanayakam
Director – Lachlan Dickie
Executive producer – Lucas Jenner
Executive producer – Alex Hay
Producer – Megan Ayers
DOP – Ross Giardina
Art director – Jackson Dickie
Editor – Adam Wills
Post-production: White Chocolate
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]