F1 Star Fernando Alonso Returns For Chandon’s New Video With McLaren-Honda F1 Team

F1 Star Fernando Alonso Returns For Chandon’s New Video With McLaren-Honda F1 Team
SHARE
THIS



Aussie sparkling wine brand Chandon has unveiled its latest piece of localised content to mark the second season of its partnership with the McLaren-Honda Formula One team.

Devised and produced by Havas Sydney, the video, titled ‘An Unexpected Race’, features Spanish F1 driver Fernando Alonso facing off against McLaren-Honda teammate Stoffel Vandoorne in a race using remote control cars and drones.

The content follows the success of last year’s video, ‘A Friendly Race’, which also starred Alonso.

In addition to the new video, Red Agency has also managed PR and influencer activity around the partnership in the build-up to the first race of the F1 season in Melbourne. This included hosting a select group at the winery in the Yarra Valley to gain further insights into the Chandon story and try a range of products at a specially-themed event.

The new McLaren-Honda F1 car and drivers’ race suits will all be branded with Chandon’s sparkling identity across each race during the 2017 season. Chandon will also be McLaren-Honda’s exclusive sparkling wine partner.

The partnership, which began last year, is designed to grow Chandon’s association with the glamour of the F1 lifestyle and forms part of the wine brand’s ongoing strategy to celebrate spontaneous moments and encourage consumers to ‘Enjoy the Spark’.

CREDITS

Creative and PR: Havas Creative Group (Havas Sydney and Red Agency)

Chief operating officer – James Wright

Executive creative director – Stuart Turner

Head of broadcast – Monique Pardavi

Group account director – Nick Braddy

Account director – Nicole de Pear

Print producer – Claudia Brookes

Copywriter – Zac Pritchard

Art director – Damian Galvin

Account executive – Henry Hellegas

Account executive – Maddie Pulver

Head of consumer – Adam Freedman

Account manager – Sophie Muir

Senior account executive – Shailo Rasanayakam

 

Production: Rabbit

Director – Lachlan Dickie

Executive producer – Lucas Jenner

Executive producer – Alex Hay

Producer – Megan Ayers

DOP – Ross Giardina

Art director – Jackson Dickie

Editor – Adam Wills

 

Post-production: White Chocolate

Please login with linkedin to comment

An Unexpected Race Fernando Alonso Grey Melbourne McLaren-Honda pragmatic thinking Stoffel Vandoorne

Latest News

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”
  • Campaigns

Edge Creates First Local Campaign For Nevro, “I Am Not My Pain”

Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]

IPG Unveils “Remarkable” 15% Q3 Growth
  • Advertising
  • Media

IPG Unveils “Remarkable” 15% Q3 Growth

With COVID behind it and no gigantic meteors on the horizon, Interpublic predicting healthy growth into 2022.

by B&T Magazine

B&T Magazine
Pinterest Announces New Tools, Features and Experiences For Users
  • Media

Pinterest Announces New Tools, Features and Experiences For Users

Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid.  Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]