Aussie sparkling wine brand Chandon has unveiled its latest piece of localised content to mark the second season of its partnership with the McLaren-Honda Formula One team.
Devised and produced by Havas Sydney, the video, titled ‘An Unexpected Race’, features Spanish F1 driver Fernando Alonso facing off against McLaren-Honda teammate Stoffel Vandoorne in a race using remote control cars and drones.
The content follows the success of last year’s video, ‘A Friendly Race’, which also starred Alonso.
In addition to the new video, Red Agency has also managed PR and influencer activity around the partnership in the build-up to the first race of the F1 season in Melbourne. This included hosting a select group at the winery in the Yarra Valley to gain further insights into the Chandon story and try a range of products at a specially-themed event.
The new McLaren-Honda F1 car and drivers’ race suits will all be branded with Chandon’s sparkling identity across each race during the 2017 season. Chandon will also be McLaren-Honda’s exclusive sparkling wine partner.
The partnership, which began last year, is designed to grow Chandon’s association with the glamour of the F1 lifestyle and forms part of the wine brand’s ongoing strategy to celebrate spontaneous moments and encourage consumers to ‘Enjoy the Spark’.
CREDITS
Creative and PR: Havas Creative Group (Havas Sydney and Red Agency)
Chief operating officer – James Wright
Executive creative director – Stuart Turner
Head of broadcast – Monique Pardavi
Group account director – Nick Braddy
Account director – Nicole de Pear
Print producer – Claudia Brookes
Copywriter – Zac Pritchard
Art director – Damian Galvin
Account executive – Henry Hellegas
Account executive – Maddie Pulver
Head of consumer – Adam Freedman
Account manager – Sophie Muir
Senior account executive – Shailo Rasanayakam
Production: Rabbit
Director – Lachlan Dickie
Executive producer – Lucas Jenner
Executive producer – Alex Hay
Producer – Megan Ayers
DOP – Ross Giardina
Art director – Jackson Dickie
Editor – Adam Wills
Post-production: White Chocolate
