Eyeota – the global leader for local audience data – and Rocket Fuel, a leading Programmatic Marketing Platform provider, have announced a global partnership. The partnership means that Eyeota’s data segments will be available in Rocket Fuel’s Programmatic Marketing Platform, so advertisers worldwide can target specific audiences for online advertising.
Rocket Fuel offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action.
JJ Eastwood, managing director, Australia and New Zealand, Rocket Fuel, said: “We are really excited about our new partnership with Eyeota. More and more marketers are focusing on programmatic marketing for their brand campaigns. Enhancing our moment scoring by the addition of further qualified data enables Rocket Fuel to better meet our clients’ needs, which is why Eyeota is intrinsically linked to our strategy.”
Kevin Tan, CEO of Eyeota, said: “Rocket Fuel is one of the leading programmatic marketing platforms and introducing Eyeota’s data segments will empower advertisers and media buyers to purchase high quality data to target their online ads effectively. We are excited to work with Rocket Fuel to offer audience data with scale and reach, so advertisers can understand their target audiences in a new way – as humans.”
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