Eyeota, the leading data partner to global enterprises, today announced it has partnered with Snowflake, the Data Cloud company, to facilitate consumer-friendly and privacy-centric activations of first-party data.
“As the world’s largest data onboarding and audience intelligence platform, we’re deeply attuned to the needs our clients have to future-proof their data strategy, especially amid changes in cookies and third-party identifiers,” said Trent Lloyd (main photo), head of brand solutions at Eyeota ANZ. “By utilizing Snowflake’s data clean room, alongside our client’s first-party data, we are creating sustainable and consumer-friendly data activations.”
Together with Snowflake, Eyeota will enable further data privacy activation and audience targeting, with an emphasis on data onboarding for brand-direct clients. By utilizing clean rooms in the Snowflake Data Cloud to enable private data transfers, Eyeota customers are able to share and match their offline data to online profiles and create digital cohorts optimised for audience targeting.
“Clean rooms were once thought of as a siloed technology used by walled garden platforms that provided limited data back to the brands, who were largely kept in the dark,” said Bill Stratton head of media, entertainment and advertising at Snowflake. “However, by cutting the cord of third-party identifiers, we’re seeing exciting use cases for clean rooms and data platforms, like Eyeota’s data onboarding and cohort-based targeting, that are putting the data power back in the hands of brands.”
Other features key to this partnership include:
- Identity Linkages – Users can now link data with privacy-safe digital user identifiers, in order to enhance targeting solutions for omnichannel environments.
- Enrichment & Data Marketplace – Availability of Eyeota’s qualified digital audiences within its marketplace for first-party data enrichment and programmatic targeting
- Data Distribution Channel – Seamlessly extends Eyeota’s marketplace audiences to Snowflake’s network of data activation platforms.
Please login with linkedin to commenteyeota
A now banned ad for mobile game Gold and Goblins features a man readying to strike an unsuspecting woman over the head with a chair. The advert which appeared in the games ‘Hooked Inc: Fishing Games’ and ‘Quizzland’ has been accused of “trivializing and condoning” domestic violence. The Gold and Goblins ad began with a […]
Hamish Thomson, author of It’s Not Always Right to be Right, is a former regional president and global brand head for Mars Incorporated (UK, Australia, Chicago), a senior sales and marketing lead for Reebok International (England and the Netherlands) and an account exec in the London advertising scene. In this guest post, Thomson says you […]
In this guest post, Tim Dyroff (main photo), creative director at Resolution Design, talks what things should a prospective client consider when building relationships with their creative partners… Within the post-production industry you can be sure you will encounter the good, the bad, and the ugly with any given client. From feedback to briefing, issues […]
The Gerety Awards have announced an all-star jury lineup for 2022, including Australia’s own Tara Ford. The annual awards are the only creative prize to reward the best in advertising from the female vision. The jury for 2022 includes some of the most respected leaders from the advertising and marketing world. Representing Australia on the […]
GAY TIMES and Grey London have launched Amplifund campaign, ‘Incomplete Without the T’ at GAY TIMES Honours in response to increased transphobia and hate in the global media. This year has become the deadliest on record for trans people, with the community increasingly facing transphobia and hate from both the media and right-wing groups. Controversial […]
Local businesses communication and payments platform, Podium, and Council of Small Businesses Organisations of Australia (COSBOA) has today announced the winners of Australia’s Most Loved Local Businesses, which includes a specialised biking store and a stigma-busting dental practice. The campaign aimed to shine the spotlight on a handful of vibrant, dynamic and innovative Australian businesses following an […]
Spikes Asia talks with chief creative officer at Performance Art, Ian Mackenzie (main photo), about his Spike award winning campaign, ‘Publicly Traded’… When creativity is effective and effective work is creative, it has even greater power to positively impact people, brands and the world. Spikes Asia brings weekly insights from award winning creators of inspiring […]
UnLtd and Yahoo’s inaugural Ambassador for Good program has come to a close for 2021, with the call for applications being sent out for next year. From over 80 applicants, 16 individuals from across the industry were selected into the launch initiative to use their skills and networks for good. Over the past year, the […]