Following the outrage sparked by Facebook's recent admission of manipulating users' news feeds, dating site OkCupid hits back saying human experimentation online is perfectly acceptable.
While news of Facebook’s emotion-manipulation study sparked public outrage and investigations from regulators, dating site OkCupid is letting its users know that human experiments are a reality of using the Internet.
In a post called “We Experiment on Human Beings,” founder Christian Rudder took to OkCupid’s blog to defend human experimentation and remind users that such tests are extremely common and even beneficial to users.
“Guess what, everybody: if you use the Internet, you’re the subject of hundreds of experiments at any given time, on every site,” founder Christian Rudder wrote in a post on the OkTrends blog. “That’s how websites work.”
The post went on to detail three such experiments the site conducted with users.
Two of the experiments revolved around user photos, which play a big role, of course, in how users on a dating site interact with one another.
For one test in January 2013, “Love is Blind Day,” the site temporarily removed all users’ photos to see how it would affect their interactions. Unsurprisingly, the site’s traffic went down significantly, but those who did use the site in that time reportedly responded to first messages more often and exchanged contact information more quickly.
Read the full yarn here.
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.