Suncorp has announced the appointment of Mim Haysom as its executive general manager of brand and marketing.

Previously the GM at M&C Saatchi, Haysom will oversee Suncorp’s network of brands, including AAMI, GIO, Apia, Shannons, and Vero.

She will also be responsible for strengthening the Suncorp brand nationally and continuing to build the company’s digital marketing and automation capabilities.

Haysom will take up her new role on 1 June 2018.

Suncorp’s CEO of customer marketplace, Pip Marlow, said Haysom was one of Australia’s pre-eminent and most awarded leaders in the industry.

“Mim is known for her cut-through creative and for her drive to find way news to move the industry forward – we’re lucky to have her,” Marlow said.

“She understands our market, and one of her key focus areas will be to take Suncorp’s network of brands to the next level.”

B&T has contacted Haysom for comment.