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Reading: Ex-M&C Saatchi GM Mim Haysom Joins Suncorp
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B&T > Advertising > Ex-M&C Saatchi GM Mim Haysom Joins Suncorp
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Ex-M&C Saatchi GM Mim Haysom Joins Suncorp

Staff Writers
Published on: 23rd May 2018 at 1:04 PM
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Suncorp has announced the appointment of Mim Haysom as its executive general manager of brand and marketing.

Previously the GM at M&C Saatchi, Haysom will oversee Suncorp’s network of brands, including AAMI, GIO, Apia, Shannons, and Vero.

She will also be responsible for strengthening the Suncorp brand nationally and continuing to build the company’s digital marketing and automation capabilities.

Haysom will take up her new role on 1 June 2018.

Suncorp’s CEO of customer marketplace, Pip Marlow, said Haysom was one of Australia’s pre-eminent and most awarded leaders in the industry.

“Mim is known for her cut-through creative and for her drive to find way news to move the industry forward – we’re lucky to have her,” Marlow said.

“She understands our market, and one of her key focus areas will be to take Suncorp’s network of brands to the next level.”

B&T has contacted Haysom for comment.

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TAGGED: M&C Saatchi, Mim Haysom, Suncorp
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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