B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • AFL
  • Federal Election
  • Pinterest
  • AI
  • NRL
  • News Corp
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Anthony Albanese
  • WPP
  • Thinkerbell
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “Epic Fail!” Nine Suffers Its Own “Optus Moment” With Origin Stream Bungle
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > “Epic Fail!” Nine Suffers Its Own “Optus Moment” With Origin Stream Bungle
Media

“Epic Fail!” Nine Suffers Its Own “Optus Moment” With Origin Stream Bungle

Staff Writers
Published on: 6th June 2019 at 12:05 PM
Staff Writers
Share
2 Min Read
SHARE

Nine has suffered its own “Optus World Cup” moment after its live stream of last night’s Origin match failed due to viewer demand.

The network – who has sole rights to Origin, one of the biggest TV events of the year – touted its stream on its 9Now app as “We’ve got you covered for all the #Origin action”.

However, fans were left fuming when they were unable to watch most of the first half of the game before the technical glitches were rectified.

Some fans reported seeing nothing at all, while others only got the shaky “spider cam” cameras worn by the referees. Strangely, the ads apparently played perfectly.

A spokesperson for Nine telling B&T: “9Now had a technical issue with one of our service providers last night. As soon as the source of the issue was identified, we worked as quickly as possible to fix the service which in total was impacted for around 30 minutes. We apologise for any inconvenience and have put plans in place to prevent similar technical errors.”

But the social media retribution was swift and fast.

“Epic fail!! Right on kickoff,” fumed one angry fan.

“About the same coverage as using a fishing net as an umbrella. This service is deplorable. Surely it’s someone’s job to ensure this platform is able to cope with excessive demand. What a joke,” raged another.

“Wow Nine now this is rubbish its freezing up. Maybe you should fix it or test things before big events like this,” penned another.

Another fumed: “Can confirm the stream is a pile of hot mess. Doesn’t matter what platform I use, everything fails. Good work 9now.”

“Good job on ruining Origin. Give it to Foxtel already,” penned another.

“This is absolute toilet. If I knew you were incompetent I would have made other plans. But too late now, Origin ruined,” said another cranky viewer.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Nine, State of Origin
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Bunnings stock photo
PHD Melbourne Nails Bunnings’ Media Account
23/05/2025
OMD’s DJ Sometimes Wholesome Wins Inaugural Club Unltd. Final
23/05/2025
TV Ratings (22/05/2025): Top Of The Table Dogs Toppled By The Dolphins In Treacherous Conditions
23/05/2025
Toothpaste Brand White Glo Admonished Over ‘Make The White Choice’ Ad
23/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?