Ensemble Duo Wins TAC Hackathon with ‘Smart Plates’ Idea

Ensemble Duo Wins TAC Hackathon with ‘Smart Plates’ Idea
SHARE
THIS



Ensemble’s head of creative strategy Lauren Joyce and Melbourne brand partnerships manager Frank-Daniel Curcio have won a major hackathon staged by Victoria’s Transport Accident Commission (TAC) for ideas to prevent young people falling asleep at the wheel.

The Ensemble team won the TAC’s world-first “Pause the Road Toll” ideas hackathon, edging out a field of 50 fellow digital innovators with an idea called “Power your Plates”, a concept involving rechargeable L and P plates for young drivers.

Their idea involves developing a digital interface whereby a sensor would be installed in all L and P plates to talk to the driver’s smart phone and alert them when they need to pull over and rest. The plates would also be powered by LED lights and emit a glow as the driver was becoming drowsy, based on the number of hours sleep the driver recorded on their smartphone application.

“It’s vital that we continue to push the boundaries of innovation and think outside the square if we are to achieve our vision of zero deaths and serious injuries on Victorian roads,” said TAC chief executive officer Janet Dore. “We know how important it is to embrace technology in a new and creative way in order to reach out to young drivers – and that is exactly what Frank and Lauren have achieved through their ‘power your plates’ idea.”

The TAC partnered with Pause Fest – Australia’s biggest digital innovation festival – to run the one-day hackathon, pitting entrepreneurs, creative directors and technology experts against each other to come up with a digital solution to a specific road safety issue. Ms Dore said it was the first time the TAC had publicly called on the digital and entrepreneurial sector to help solve a road safety problem. She added that drowsiness was estimated to be a factor in 16 to 20 per cent of all road crashes.

“We’re looking forward to working with Frank and Lauren to explore the details involved in bringing their idea to life,” Ms Dore said.

Lauren Joyce said: “One of Ensemble’s major focuses is on ideas and implementation that get people talking. It’s great to have an opportunity to focus our efforts on something as important as road safety.

Frank-Daniel Curcio said: “We were given four hours to come up with an innovative response to the question: How can we use smartphones to get young drivers to avoid drowsy driving? The ideas were pitched to a panel of expert judges and we’re excited to take this idea on for such a great cause.”

 

Please login with linkedin to comment

Documentary Paul Taylor Roger Federer

Latest News

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]

Are You Paying Too Much In Search Marketing?
  • Partner Content

Are You Paying Too Much In Search Marketing?

Are you paying too much for search marketing? Discover the awful truth here. Or, alternatively, look at the invoice.

Partner Content

by B&T Magazine

B&T Magazine
Nine APAC Finalists In One Club’s Young Guns 19 Competition
  • Advertising

Nine APAC Finalists In One Club’s Young Guns 19 Competition

Nine creatives from APAC are among the 94 finalists from 27 countries in The One Club for Creativity’s prestigious Young Guns 19 competition, celebrating international creative professionals age 30 or younger. The finalists from APAC are: Hiu Ching Kung, graphic designer, Hong Kong Lam Ieong Kun, graphic designer, illustrator, indego design, Macau Raxenne Maniquiz, graphic designer, illustrator, Santa Maria (Philippines) Kiyotaka […]

Adflow’s Regional OOH Coverage Expands By 60%
  • Media

Adflow’s Regional OOH Coverage Expands By 60%

OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion
  • Technology

Freshworks Starts Trading On Nasdaq, Valued at $13.7 Billion

Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion  (US$10B). Freshworks, which was founded in India, has strong roots […]

SLIK Announces Four New Key Hires
  • Marketing
  • Media

SLIK Announces Four New Key Hires

Independent creative agency, SLIK, has made significant changes to its full service creative offering with four hires across management, creative and production.

How Retailers Can Maximise Their Results This Sales Season
  • Marketing
  • Technology

How Retailers Can Maximise Their Results This Sales Season

Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]