Leading CTV and BVOD company, EngageTV, has announced today the strengthening of its team with the appointment of Mark Shaw as Director – Strategy and Commercial Partnerships.
Shaw (pictured) is a business leader with a 20+ year career helping brands and companies, and the people that power them, to grow. Prior to joining EngageTV he was managing director of 88 Degrees and Rising, a boutique management consulting firm based in London, which specialises in consultancy services and in-house advisory, working with start-up and emerging companies in the mar-tech, advertising and media industries.
Before this he held senior leadership roles in Australia with Nova Entertainment, Sensis Digital Media, Digital Music Distribution and Geronimo.
Lee Stephens, CEO of the Switch Digital Group who owns EngageTV, Optimo Design and Stream, said: “Mark has an incredible knowledge of the local digital, media and entertainment industries. His appointment will drive EngageTV’s growth, developing deep partnerships with agencies, broadcasters and technology providers across the evolving TV landscape.”
EngageTV is focused on delivering brand centric, audience led CTV/BVOD campaign solutions to brands and agencies. With the market dynamics changing so quickly there is an opportunity to provide a clear direction on communicating this seismic shift to advertisers, and provide an independent voice to explain the benefits of this emerging media channel.
“I’m delighted to be leading this focus for EngageTV in what is an incredibly exciting time for the TV industry. CTV/ BVOD is now Australia’s fastest growing media channel with the internet disrupting the way TV is watched, traded and delivered,” Shaw said.
