Endeavour Group has announced a new omni channel marketing function, designed to grow engaged customers and brands across the many social occasions its products, services and teams help to create.
The announcement comes amidst a number of new roles opening up across brand marketing, digital marketing, media, planning and marketing analytics, at a mixture of levels.
According to Endeavour Group CMO Jo Rose (pictured), the new function, known as Endeavour Marketing, includes a new centralised marketing team to work alongside the Group’s existing brand teams, while also bringing together the company’s internal digital media, creative studios and customer insights capabilities.
“The creation of Endeavour Marketing was inspired by our Group purpose, ‘creating a more sociable future together’; and by establishing a truly omni channel capability, we’re better able to put the customer at the heart of what we do in bringing this purpose to life in even more engaging and meaningful ways,” said Rose.
“Our brand marketing teams will continue to enable customer connectedness and brand distinction for much loved brands such as Dan Murphy’s, BWS, ALH Group, Jimmy Brings, Langton’s and Pinnacle Drinks, while the centralised marketing team will focus on delivering smarter, more streamlined marketing capabilities to the entire Group.”
Endeavour Group comprises a large retail drinks network and an impressive portfolio of licensed hospitality venues, with more than 2,000 stores and venues in total, and a variety of digital platforms which together generate around 200 million annual customer interactions.
“At Endeavour Marketing you’ll get the opportunity to work on exciting campaigns with leading omni-channel brands and award winning teams to grow loyalty programmes, enrich customer insights and 1st party data”, added Rose.
