After a headline from press outlet Arab News was doctored to allege that Marwa Elselehdar, Egypt’s first female ship captain, was responsible for blocking the Suez Canal, she became the subject of online vitriol.
The doctored headline, according to the BBC, seemed to be a manipulation of an actual Arab News story that had profiled Elselehdar in March. The misinformation spread quickly online after the article was shared on Facebook and Twitter.
A number of Twitter accounts claiming to be Elselehdar also began gaining traction, backing up the narrative that she was responsible for the blockage.
In reality, she was in Alexandria, thousands of miles from the canal and the ship responsible for the blockage, the Ever Given.
The origin of the misinformation has not been confirmed.
Speaking to the BBC, Elselehdar said that because the fake article was in English, the misinformation spread quickly to other countries.
“I felt that I might be targeted maybe because I’m a successful female in this field or because I’m Egyptian, but I’m not sure,” she said.
In 2016, she was the first female and the youngest Egyptian captain to cross the Suez Canal.
Featured Image: Instagramfirstname.lastname@example.org
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]