Independent agency Edge Marketing (EDGE) has made five senior promotions as part of a strategy-first restructure designed to deliver more connected thinking and stronger commercial outcomes for clients.
Luke Gosha has been promoted to the newly created position of strategy and performance director. Gosha will lead the strategic and performance direction of EDGE’s client partnerships, overseeing its SEO, GEO, Answer Engine Optimisation, Google, Meta, paid media and creative services capabilities.
“We didn’t have an existing role that reflected the scale of Luke’s experience or the value he could bring to our clients, so we created one,” said Edge Marketing CEO Rohan Dwyer.
“Luke’s appointment gives clients access to senior strategic thinking that can be translated directly into creative and performance execution. It means we are focused on knowing which levers to pull, when and why, not simply how.”
“Clients don’t buy channels. They invest in growth,” Gosha said. “Our role is to understand what the business is trying to achieve, identify the barriers standing in its way and bring together the right strategic, creative and technical expertise to solve those challenges,” said Gosha.
The senior team restructure has also seen Valerie Condit promoted from senior SEO specialist to head of SEO. In this tole she will lead EDGE’s organic search capability across SEO, AEO and GEO. Condit will work closely with Gosha to connect strategic direction with day-to-day implementation.
Susan Harangi has been promoted from paid media supervisor to paid media lead. She will lead the agency’s paid media capability while collaborating with its SEO, web development, creative and client support teams.
Tanya Siripatrachai has been promoted from paid media specialist to Meta senior specialist lead. Quentin Yeh has been promoted from specialist to Google senior specialist lead. Both will report to Harangi.
“These changes are about getting the right people into the right roles so strategy, creative and performance can work together to solve bigger business challenges,” Dwyer added.
“That is where EDGE creates value for clients, and it is where we are continuing to invest”.
