Leading content marketing agency Edge has bolstered its creative offering with the appointment of Chris Stewart as Art Director.
With experience in shaking up the creative industry, Mr Stewart will be working alongside Executive Creative Director Matt Sterne to push the boundaries of content marketing and develop a creative vision for the agency and its clients.
Mr Stewart is well known for his 2009 April Fool’s Day launch of art and creative collective Evie, which saw 300 cars cling wrapped across Melbourne. Mr Stewart’s creative background has seen him work across content, digital and social, events, and experiential as well as various other art installations and projects.
Last month, Edge announced a management buyout which positioned the company to deliver content in a way Australia has never seen before.
Edge joint Managing Partner Richard Parker said, “Content is revolutionising the way we communicate with consumers, and Edge is driving that revolution. We’re developing a new agency model that’s constantly evolving, so it’s important we stay ahead of the curve. Content is no longer about words on a page but rather how it inspires audiences to think, feel and act, which is why creativity is paramount.”
“Chris is an incredibly imaginative thinker and brings to Edge the skills and experience to bring experiential and content ideas together to deliver truly immersive experiences which connect more powerfully with consumers,” Mr Parker added.
Mr Stewart said, “If brands want to exist in the lives of their audiences, content needs to be creative, relevant and entertaining – and all bound by great storytelling. To me it’s about being real, not just creating things for the sake of it.”
“Edge understands this way of thinking and is diversifying its offering to clients that is real time, responsive and light hearted.”
“It was a no-brainer to join the Edge team. It is a really exciting time to join the agency as it expands its offering and it looks for new ways to create deeper engagement with consumers. Plus I heard they have great birthday cakes!” added Mr Stewart.