Edge has unveiled its latest campaign with Donut King, chronicling days in the life of a six-foot donut.
The campaign promotes the ‘Xtra Collection’, a limited time product range made in partnership with Nestlé.
The collection features a range of donuts that include a Nestlé chocolate product (Kit Kat, Smarties and Milky Bar) on top of the glaze.
Having recently been awarded the Donut King account, Edge developed the campaign, making light of the lo-fi product innovation as a ‘happy mistake’.
In one commercial, the giant donut encounters the love of his life – a Kit Kat – at a humdrum office party and the product is the result of their affair.
In another, the giant donut squeezes into a packed office elevator alongside a grumpy box of Smarties only to later discover his icing caked in his co-worker’s tasty buds.
The 30-second and 15-second ads appear in cinema, on catch-up TV and Facebook.
Produced in partnership with Bright Works, the commercials were directed by Cameron D’Arcy.
Edge executive creative director Matt Batten commented: “It’s refreshing to be able to cut through the marketing speak and just have fun with a product and brand that doesn’t take itself too seriously.
If a smashed up Kit Kat on a glazed donut isn’t a happy mistake, I don’t know what is”.
Edge was recently appointed the lead creative agency for Donut King alongside other recent new wins including Virgin Money and Freedom.
Apple has crushed analyst expectations. revenue has exploded 11 per cent to $US123.9 billion ($A176.2 billion), beating estimates in sales for every single product except iPads. Apple, CEO, Tim Cook (Pictured above), said, “This quarter’s record results were made possible by our most innovative line-up of products and services ever.” Apple, CFO, Luca Maestri added […]
Triple M today has today announced Tom Rockliff, Callum Ferguson and Mark ‘Thomo’ Thomas will host Triple M Adelaide’s Dead Set Legends with Tom Rockliff, Callum Ferguson and Thomo in 2022. The footballer, cricketer and the fan will bring a diverse show for listeners featuring the latest in AFL, cricket and sport across Adelaide. Rockliff (main photo, right) has been a […]
Transformation is both fast and slow, says MediaCom Melbourne head of strategy Tyler Greer (main photo), but media agencies can help brands see the bigger picture… Bankruptcy, according to Hemmingway, occurs slowly, then all at once. Brands could be forgiven for feeling the same way about the current demands of digital transformation. A task that […]
Over the last 12 months, global marketing agency TEAM LEWIS employee-directed philanthropy has channelled $2 million in cash and creative to charities. Having offered every employee opportunity to nominate a charity to make a cash donation, to date over 400 employees have now participated. In Asia-Pacific, TEAM LEWIS Foundation received more than 80 charity submissions […]
Following guest appearances last year, qualified interior designer and stylist, Juliet Love, will be joining the team on the Seven Network’s flagship program, Better Homes and Gardens in 2022. Love (main photo, right), who is also an author, will be joining Johanna Griggs and the Better Homes and Gardens team which also includes her husband Charlie […]