Independent creative agency Edge has appointed Rod Mooseek (featured image) as general manager of its Melbourne office.

Mooseek has held senior agency positions at Cummins & Partners, CHE Proximity and Ogilvy One, along with client-side experience at Spotlight Retail Group managing their in-house Loyalty team.

Mooseek replaces Dan King who left the agency after three and half years to join healthcare agency, Bastion Brands.

Edge group managing director, David Stretch said: “Rod is a seasoned agency leader with great experience.

“He is highly respected by clients and colleagues and we’re excited to have him join the team.

“Rod’s skills will help us further build solid relationships with our current Melbourne clients, and future clients who seek the benefits of Edge’s unique model of fusing advertising, content and media.”

Mooseek joins the senior management team across Melbourne and Sydney offices – including recent appointment of Nicole Gardner to the Sydney office, ex GM of McCann.

Commenting on his appointment, Mooseek said: “I am excited to join the team at Edge and lead the Melbourne office.

“Edge have a unique space in the market with their philosophy of ‘Creating Relevance Relentlessly’, and I’m looking forward to getting into it!”

Edge has offices is Melbourne and Sydney servicing clients such as Moccona, Virgin Money, Wattyl, Mitre 10, Freedom, BASF and University of Melbourne, among others.