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Reading: Edelman Connects Brands With Hollywood
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B&T > Marketing > Edelman Connects Brands With Hollywood
MarketingMedia

Edelman Connects Brands With Hollywood

Staff Writers
Published on: 9th October 2014 at 9:25 AM
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Edelman has forged a joint venture with United Talent Agency and United Entertainment Group in the latest bid to combine advertising and Hollywood talent.

The new venture is called United Entertainment Group, A DJE Company and will be led by Jarrod Moses, founder of United Entertainment Group. Gail Becker, Edelman president, strategic partnerships and global integration, will serve on the board behind the venture.

Another DJE subsidiary, experiential and sports marketing player Matter, will also be in the mix. At its core, the new company will provide international marketing and branding expertise in the sports and entertainment sectors.

The venture follows other Madison and Vine deals such as ad agency Droga5 selling a significant minority stake to Hollywood agents William Morris Endeavor in July 2013.

For the full story, click here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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