Dylan Harrison Departs DDB Sydney

Dylan Harrison Departs DDB Sydney
SHARE
THIS



DDB Sydney’s Executive Creative Director, Dylan Harrison, has announced his intention to step down from DDB.

Harrison said: “I’m incredibly proud of my time at DDB Sydney. Since joining in 2011, not only did we move from 23rd to top five creatively ranked in the DDB network globally, we did so with record business results. Last year alone was both the best commercial and creative performance in the agency’s history, entering the Gunn Report Top 50 agencies in the world for the first time.”

He continued: “DDB Sydney is in great shape and great hands. Toby Talbot is a long time friend through DDB and I know he’ll take the agency to even greater heights.”

Harrison is leaving the agency to pursue a passion for directing, joining Filmgraphics Entertainment. In May, the agency appointed Toby Talbot as chief creative officer. At the time the agency said Talbot would work alongside Harrison in what Andrew Little, CEO of DDB Group Australia, called a “partnership”. Little said: “Toby and Dylan are both world-class talents – what a partnership.”

On Harrison’s departure, Little said: “Dylan has been talking to us for months about his desire to change direction and so this has once again been a well planned for succession. Toby Talbot is one of the most awarded creative talents in Asia Pacific and one of the most applauded talents in Australia and we are delighted he has re-joined us as chief creative officer.”

On directing, Harrison said: “As a writer I’ve always been driven by strong ideas, I always will be. But directing is so much more than a great script. Bringing it to life with casting, performance and creating just the right mood and atmosphere – the process can be nothing short of magic.”

“My apprenticeship has been shadowing many great directors throughout my career and I’ve always been hands on. After directing campaigns through DDB for Arnott’s and Volkswagen recently, I knew it was time.”

Harrison is entering into a joint venture with Filmgraphics Entertainment. Commenting on joining the FGE team, Harrison said: “Having worked with the legendary David Denneen and Anna Fawcett on a number of projects over the recent years, I was struck by their professionalism and amassed experience. But above all, it is their restlessness, hunger and continued success at reinventing themselves as the industry evolves so rapidly that draws me to them and their team. Importantly, they work bloody hard but have a great laugh doing it.”

Anna Fawcett, executive producer at Filmgraphics Entertainment, said: “Dylan is creative, sensitive, passionate and a gentleman.  All good traits for a director; we like his work thus far, and together we will hopefully produce some great work.”

DDB Sydney Chief Creative Officer, Toby Talbot, said: “I’m very excited for Dylan as he’s leaving to follow a dream. That’s a rare thing to do and a brave thing to do. As the writer of some truly iconic ads for DDB over the last 14 years, he leaves with an incredible body of work behind him. In the short time I’ve been at the agency, it’s been an absolute pleasure to collaborate with Dylan. Long may that continue now he’s a director.”

Highlights of his four year tenure include winning Gold in Cannes for McDonald’s Track My Maccas app and Australia Day promotion, awards for Tourism Australia’s ‘Making Tracks’ and ‘It’s like love’ and a haul of metal over the years for Volkswagen. It was largely the success of Volkswagen that lead to DDB Sydney being awarded Spikes Asia Pacific Creative Agency of the Year 2012.

Harrison is directing full time with Filmgraphics Entertainment and contracting independently through ‘The Hooligan Collective’. His last day at DDB Sydney as ECD will be Friday, August 15.

Please login with linkedin to comment

Mal Dale Whybin\TBWA Sydney

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]