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B&T > Advertising > Driven Wins Third Startup Creative Account
AdvertisingMarketing

Driven Wins Third Startup Creative Account

Ben Maunder
Published on: 24th March 2016 at 10:05 AM
Ben Maunder
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Brisbane creative agency Driven has secured the account for its third startup client, Lawcadia. Driven’s team of design and digital specialists have launched the web application, logo and branding materials for the new business – which is set to be a game changer in the legal procurement space, allowing top tier corporate firms and lawyers to connect directly online.

Lawcadia joins startups Covata and Australian Certified Humane on the Driven roster, alongside the agency’s finance, IT and agriculture clients. Driven is also in talks with a number of other tech startups as it pushes forward into the startup space.

“Being a smaller business, we have a natural affinity with startups. Clients are coming to us because we completely understand the emotional journey they go through and can play a support role for them, as well as provide a service,” said Ben Maunder, managing and creative director of Driven.

The win comes after a great year for Driven which saw the agency win a Brisbane Advertising and Design Club award for its ‘Precious Harvest’ TV spot, and upgrade to its new Spring Hill location. The agency has also doubled its numbers with four new hires, including head of digital Jordan Neenan, who has increased the agency’s offering in web application, UX and design.

“The rollercoaster for startups can be terrifying, and we help our clients remain confident when faced with bumps in the road,” said Maunder. “As well as branding, design and marketing we actively help them to execute their idea and follow through on their business objectives.”

“Driven is the agency that startups need to be working with,” said Warwick Walsh, CEO and founder of Lawcadia.

“Ben and his team have taken exactly the right collaborative approach with us, and have made all the difference in our journey from concept to launch. We are excited to launch with Driven onside, and look forward to a great relationship with them as time goes on.”

 

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