Asembl has brought together Unilever Australia’s Dove and cult cookie chain ButterBoy for a limited-edition, dessert-inspired body care collection.
The three-piece limited-edition line-up including body wash, antiperspirant aerosol and exfoliating body polish will launch exclusively on Woolworths supermarket shelves nationwide and online from 21 September 2026 for a limited time, while stocks last.
“At Dove, we’re always seeking new ways to bring elevated experiences to everyday self-care. By combining our superior Advanced Care formulations with ButterBoy’s signature bakery-inspired scents, we’ve created a collection that delivers trusted skin care benefits alongside an unexpected sensory experience,” said Unilever ANZ head of marketing personal care David Rebetzke.
“We love working with brands where at first the pairing feels a little unexpected, but the more you think about it, the more it makes sense. ButterBoy and Dove is one of those partnerships. We’ve taken some of our best-loved cookie flavours, like birthday cake, and brought them into people’s everyday routines in a way that feels both fun and true to the ButterBoy brand,” said ButterBoy founder and owner James Sideris.
“When Dove first came to us for our expertise in developing and facilitating brand collaborations with the fresh and delicious idea of a cookie partnership, ButterBoy was top of mind for this match made in the oven. ButterBoy’s passion for handmade, home baked goods and a desire to become the go-to sweet experience for every Australian made this cult cookie chain the number one choice to pair perfectly with Dove for a limited edition body care range,” said Asembl managing director Justin Watson.
“Through our experience in the beauty space we know how consumers love something that surprises and delights. We designed the social-first campaign for that audience, with the ButterBoy tone and legacy of the Dove brand,” said Hatrik House director Sophia Atlas.
The collaboration has fused ButterBoy’s signature cookie flavour profiles with Dove’s Advanced Care technology. The pairing has brought together two everyday self-care favourites: the indulgence of a freshly baked treat and a beauty ritual.
The three-piece, limited-edition lineup includes:
Dove x ButterBoy Birthday Cake Cookie Vanilla Body Wash (700ml): A lather that pairs notes of warm vanilla, malted milk, caramelised white chocolate, and birthday sprinkles with Dove’s nourishing formula.
Dove x ButterBoy Birthday Cake Cookie Vanilla 72H Antiperspirant Aerosol (145g/250ml): Combines Dove’s triple moisturising technology with 72-hour antiperspirant protection to deliver all-day freshness scented like birthday cake.
Dove x ButterBoy Black Forest Cookie Exfoliating Body Polish (298g): A whipped texture that gently exfoliates and hydrates skin, infused with notes of cherry compote and chocolate.
To celebrate the launch, ButterBoy will host exclusive giveaways featuring limited edition treats and collab products at its stores in Manly, Chatswood, Broadway, Brookvale and Byron Bay, with more surprises to come.
Credits:
Client: Unilever
FMCG specialist collaboration agency: Asembl
Collaboration partner: ButterBoy
Lead Agency – Creative & Production: Hatrik House
Earned agency: Thinkerbell
Paid Social: WPP Production
Media: Mindshare
