Donut King is bringing back its gameplay app Donut Rush giving users the chance to win more than $1 million in prizes, including vouchers, iPhones, and a year’s supply of donuts.
In the Donut Rush kingdom, users are asked to join the Donut Warriors in their rush to collect as many donuts as possible while navigating obstacles, powering up with magnets and speed boosters, and growing their crew of Donut Warriors all the while dodging setbacks from jelly pits and ice-cream snow drifts.
All points earned can be redeemed for vouchers in Donut King stores around Australia, with 600,000 sweet treats including cinnamon donuts, cinnamon sundaes, premium donuts, milkshakes, thickshakes, and box packs of donuts up for grabs. Vouchers can also be won for THE ICONIC, Uber Eats, Airbnb, Jetstar and BP Fuel. Three brand new iPhones are also up for grabs.
Donut King marketing manager Raquel Hine said Donut Rush was a big hit when it first launched five years ago and this time, the prizes are bigger and better.
“The original Donut Rush topped both app stores, was downloaded over 400,000 times, with over 30,000,000 minutes of gameplay and over 179,000 coupon redemptions in just two months, so it was a no-brainer to bring it back.”
“As Australia’s leading player in the donut market, we’ll continue to develop innovative ways to engage with the Donut King community and just like our PlayStation partnership and National Donut Day celebrations earlier in the year, Donut Rush is another opportunity to connect with our audience across multiple touchpoints.”
Donut Rush is available on iOS and Android devices and will be live in the Apple App Store and Google Play Store from Monday 17 October.
