Domain Launches New-Look Weekly Magazine

Domain Launches New-Look Weekly Magazine
SHARE
THIS



Domain is launching a new high-gloss magazine covering the best in Australian property and lifestyle. The property magazine will be unveiled tomorrow in the Australian Financial Review.

Domain’s refreshed supplement will feature the latest Australian properties to hit the market while helping readers make the most of where they live through lifestyle features, market insights and neighbourhood profiles.

Domain will be published in Saturday’s The Sydney Morning Herald and The Age, and Friday’s Australian Financial Review.

The book now offers two covers and is designed for readers to ‘flip’. One section is focused on residential property, the other sees the introduction of New Living, showcasing the best new developments as well as a comprehensive section solely devoted to lifestyle.

Domain Back Cover - New Living - SMH Domain Back Cover - New Living - The Age

With covers being the most sought after ‘real estate’ in property liftouts, the magazine has been designed in close consultation with Domain’s most important advertisers to increase the volume and breadth of properties seeking inclusion in Domain.

New advertisers have signed on as Domain broadens its offering to include lifestyle and home content, helping readers make the most of their homes and neighbourhoods.

In-depth features will  focus on international trends, home improvement, financial advice and the latest in home interiors, landscaping and architecture. Alongside Domain’s stable of expert writers will be property, lifestyle and interior gurus, Lucy Feagin, Darren Palmer, Rebecca Judd, Indira Naidoo, Dea Jolly, Lucy Macken and Marc Pallisco.

The much loved Title Deeds is bigger and bolder delivering the latest scoops and insights on Melbourne and Sydney movers and shakers. Domain’s chief data scientist, Dr Nicola Powell, will also share her market insights to help readers stay informed on current property trends in her weekly ‘Market View’ column.

This new look is a result of consistent feedback from advertisers and real estate agents that they wanted Domain to ‘back’ and ‘invest’ in the weekly print product as it delivered quality enquiries, highly sought after by Australia’s top real estate agents.

Print advertising remains a powerful tool in Domain’s marketing mix, with 68 per cent of Australian home buyers using print as part of their property search1. The new liftout will reach an audience of 1.8 million Australians2 each month.

Domain’s chief editorial and marketing officer, Melina Cruickshank commented: “Vendors, real estate agents and advertisers consistently tell us that ‘Domain delivers the buyers’. Domain’s informed audience use multiple platforms as they move along the conversion funnel to purchase and it is clear how important the print lift out remains.

“The Domain journalists remain a trusted authority on property, a position not taken for granted. Our experts have the data, insights and industry connections that provide value to audiences and advertisers.

“The new liftout connects with both active and passive buyers. Ultimately we are looking to provide relevant, modern, intelligent content to readers at every stage of the property journey.”

Domain’s national managing editor, Alice Stolz said: “Domain is widely regarded as the definitive expert on property, and we already have a highly-engaged audience who are eager to be a part of the property lifestyle conversation.

“We have attracted a high calibre of contributors who have their fingers on the pulse of what is going on in the property lifestyle space. Together, we are taking Domain to an entirely new level with relevant, inspirational, beautiful, weekly content that differs from anything else currently on the market.”

1 GFK Home Buyer Research, commissioned by Domain, October 2015

2 emmaTM conducted by Ipsos MediaCT, People 14+ for the 12 months ending July 2016, People 14+ only

 

Please login with linkedin to comment

Virgin

Latest News

A Retail Marketer’s Unlikely Secret Weapon: Diversified Delivery Options This Peak Sales Season
  • Opinion

A Retail Marketer’s Unlikely Secret Weapon: Diversified Delivery Options This Peak Sales Season

In this piece, Doddle APAC CEO Justin Dery explains why retail marketers should look beyond traditional delivery options this Christmas. 2020 has been a year like no other, and marketers across the world, regardless of industry, have been forced to rethink brand interaction, upweighting digital and tracking rapidly evolving consumer behaviour. This year’s sales season […]

Opinion

by B&T Magazine

B&T Magazine
Sydney WorldPride Appoints Adam Zammit As Director, Partnership & Revenue
  • Marketing

Sydney WorldPride Appoints Adam Zammit As Director, Partnership & Revenue

Following an extensive search, Sydney WorldPride today announced the appointment of Adam Zammit to the newly created role of Director, Partnership & Revenue. WorldPride – an international festival celebrating LGBTIQ+ culture and joy – will be held for the first time in the Southern Hemisphere, when the festival comes to Sydney in 2023. Zammit’s key […]

Nickelodeon, Michael Phelps Team-Up For PAW Patrol Water Safety Campaign
  • Campaigns

Nickelodeon, Michael Phelps Team-Up For PAW Patrol Water Safety Campaign

PAW Patrol’s heroic pups are on a roll this summer and ready to spread the word about the importance of water safety, through the PAW Patrol Safety First! prosocial initiative. The water safety program, created in partnership with world champion swimmer and water safety advocate Michael Phelps, launches today with a public service announcement. Starring […]

The Core Agency Brands Just Better Care As ‘Just Better…’
  • Media

The Core Agency Brands Just Better Care As ‘Just Better…’

Independent creative agency, The Core Agency, has created a new campaign for national in-home aged care and disability support provider, Just Better Care. Just Better Care is one of Australia’s largest accredited providers, delivering in-home social and lifestyle support services that enable people to live independently.Its network of over 40 franchise territories provides affordable and […]

P.E Nation & Andpeople Rewrite Fashion Rules With Custom-Built Augmented Reality Changing Room
  • Campaigns

P.E Nation & Andpeople Rewrite Fashion Rules With Custom-Built Augmented Reality Changing Room

Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation’s ‘Sustainable in Snow’ collection. In partnership with Andpeople and the globally recognised team behind the […]

Snap Launches New Product Suite For App Advertisers
  • Advertising
  • Technology

Snap Launches New Product Suite For App Advertisers

From Airbnb to Calm and all the apps in between, the rise of app-based companies calls for specific app advertising solutions, according to Snap Inc. Following the launch of Snap Connect—a tool to help marketers learn about direct response (DR) advertising strategies on Snapchat—Snap has launched an advertising product suite built specifically for app marketers. […]

Matthew McConaughey Chats With Local Legends In Latest Wild Turkey ‘With Thanks’ Initiative
  • Campaigns

Matthew McConaughey Chats With Local Legends In Latest Wild Turkey ‘With Thanks’ Initiative

Actor Matthew McConaughey is shining a light on Australian Local Legends, as part of Wild Turkey’s latest ‘Wild Turkey With Thanks’ initiative. In the latest phase of the ‘With Thanks’ platform, McConaughey, who is the creative director of Wild Turkey, chats with Aussies who have stood with conviction, supporting their environment and communities throughout the […]

by B&T Magazine

B&T Magazine
RACQ Highlights ‘Membership Model’ In Cultish New Campaign
  • Campaigns

RACQ Highlights ‘Membership Model’ In Cultish New Campaign

Queensland’s largest club, mutual insurer, bank and roadside assistance provider, RACQ, launched its new campaign on Sunday, shining a light on its membership model. It’s all smiles and verything is a little brighter when you’re an RACQ member, according to the company’s new campaign, ‘Membership makes all the difference’. It also revealed some of the […]