Freeview has launched a new episode in its popular ongoing TV campaign for FreeviewPlus starring The Freemans family. Dougie the dog returns to centre stage in the sequel to last year’s favourite instalment with Dog Day Afternoon II.

The new 30-sec TVC shows the race to the couch (and more importantly, the FreeviewPlus remote) between dad and dog. As with previous spots, this is a light-hearted look at the simplicity of using FreeviewPlus and the great choice of programming.

“We continue to have great feedback from consumers on The Freeman series, with Dougie the dog emerging as a favourite character, so we’re very happy to give him top billing in this TVC.

“The campaign has made a significant contribution helping FreeviewPlus achieve 20 per cent market penetration,” said Freeview CEO Elizabeth Ross.

The Keeping up with the Freemans campaign first launched in November 2015 and this is the eighth spot in the series.