DocuSign Encourages Businesses To ‘Next Time, DocuSign’ In New Campaign Via Hardhat

DocuSign Encourages Businesses To ‘Next Time, DocuSign’ In New Campaign Via Hardhat
B&T Magazine
Edited by B&T Magazine



DocuSign Australia this week unveils its first work with independent creative agency, Hardhat, encouraging people to ‘Next time, DocuSign’.

Spearheading the campaign is an influencer series featuring entrepreneurial business leaders Janine Allis, Jules Jund and Emma Isaacs sharing stories of oversights and slip ups during important business deals. The three ‘That time I screwed up’ stories support a suite of digital and social comms that leverage the ease of use and peace of mind that DocuSign products provide.

Andrea Dixon – senior director of marketing at DocuSign APJ said: “We understand how friction-filled a paper based agreement process can be. That’s why we’re so excited to share a campaign that shows how electronic signing can save the day by avoiding potential embarrassing, career limiting or deal ending scenarios.”

Glenn Dalton, executive creative director at Hardhat added, “within most success stories are the chapters of miss-steps, hurdles and near failures. Some of these screw-ups come down to the smallest things – like signing and sending documents. We are thrilled to be working with the team at DocuSign to help revolutionise the way Australian companies do agreements, encouraging them to… Next time, DocuSign.”

The series launched on DocuSign’s website and socials on 18 October. The through the line campaign will continue to roll out across October and November with entrepreneur Emma Isaacs and Jules Lund on board.

Hardhat was founded in 2005 by Dan Monheit and Justin Kabbani. The agency, now a team of 50, builds brands through a combination of creativity and behavioural insights. Hardhat clients include Superhero, Bega Dairy and Drinks, Victoria University, Steggles, Simply Energy, Vision Australia and Afterpay.

CREDITS
Client: DocuSign
Stephen Maher, PR & Content Manager – APAC
Andrea Dixon, Senior Director Marketing – APJ
Natalie McKay, Senior Marketing Manager
Sigourney Dean, Event Coordinator – APAC

Creative Agency: Hardhat
Executive Creative Director: Glenn Dalton
Client Service Director: Alice Tschuchnigg
Senior Account Manager: Jenni Wu
Senior Strategist: Hayley Read
Head of Production: Char Wren
Editor: Daniel Kopel
Animation: Zane Flynn




Please login with linkedin to comment

docusign hardhat

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]