Australians adore their cats, but new research suggests that many aren’t convinced that the feeling is mutual.
In fact, a new survey by wet cat food brand, DINE reveals that two thirds (66 per cent) of Aussie cat owners admit to having been ignored by their cat, while almost two-in-five (39 per cent)
have questioned whether their cat loves them at all.
The findings also discovered that more than one-in-three (36 per cent) Aussie cat owners believe their cat loves other members of their household more, with most Aussies also admitting (92 per cent) their cat can play favourites.
To help Aussie cat parents build and strengthen their relationships with their feline friends, DINE has launched the ‘IGNORED TO ADORED’ challenge. Combining nutrition with cat behavioural insights, the 12-day challenge will help participants go from tolerated roommate to best friend, or their money back.
DINE has enlisted Australian actor, mum, and doting cat parent Olympia Valance to take on the challenge. She knows first-hand how hard it can be to win over a fluffy companion.
While Valance is beloved by Australians for her role on iconic Australian soap opera Neighbours, there are two hearts she hasn’t quite managed to win over just yet: those of her cats, Jerry and Whisky. Jerry, even decided to go off on his own adventure in October 2024, leaving her heartbroken. Thankfully, he was found four weeks later and returned to Valance safe and sound.
“People say actors can be divas, but I think that my two cats are the real handful. I’ve tried everything from buying them the best cat toys to giving them all of my love and affection and even hiring a pet psychic when Jerry went missing, yet there are still days when I feel like an unwanted guest in my own house,” said Valance.
“It was reassuring to discover that so many cat parents feel the same way. I’m excited to be taking on the DINE IGNORED TO ADORED challenge and show other cat parents that there’s hope for us all.”
Valance is not the only Aussie who has had their cat vanish for a period of time, with the survey finding over a quarter (27 per cent) of Aussies’ cats have disappeared from their homes.
DINE has invited Aussie cat owners to strengthen their connection with their cats, proving the right approach (and the right meal), can make all the difference.
“Olympia’s relationship with Jerry and Whisky proves that no matter how much love you show your cat, they’ll still make you work for their affection,” said Anthony Dean, marketing
director, Mars Pet Nutrition ANZ.
“Our research found that many cat owners feel their cat’s indifference, and that’s exactly why we’ve launched the IGNORED TO ADORED challenge. It is designed to help cat parents develop their connection with their cats and we’re looking forward to seeing cat owners across the country discover how small changes, such as their diet, can make a big difference.”
Cat parents can take on the DINE IGNORED TO ADORED challenge now.
