Ikea Want There To Be No Empty Chairs This Christmas
Ikea Germany have taken furniture owners to task this Christmas by developing a platform that pairs Christmas dinner hosts with people hard on your luck or just plain lonely. It’s a lovey concept and one that draws on the sentiment of the season whilst still maintaining a link back to the brand: after all, tables and chairs are really about people congregating. To take a look click here.
Your Password Sucks
Everyone knows someone who’s twitter or mail account has been hacked and it’s scary. But still we seem to keep making the same mistakes when it comes to passwords. In fact we use obvious passwords all the time. Perhaps it’s laziness or a lack of creativity, but just how obvious are the passwords you use? Well this clever algorithm will tell you, based on popular patterns and analysis of thousands of passwords: Telepathwords can predict with insane accuracy your password choice by analysing sequences of letters and numbers.
The word ‘drone’ is searched almost 3,000 times a month in Australia alone. These remote copters were pioneered by the military and are now being used by brands to create PR and cheap delivery systems. Q. What often follows brands? A. Hackers; and SkyJack is an adapted drone with tweaks that allow it to take control of other drones mid-flight – essentially turning them into zombies. As if delivering things wasn’t hard enough already, now we have potential sky pirates to deal with.
Electric Car Owner Arrested
In a fine example of first world confusion, a US man was arrested at his kids school for stealing electricity. The kicker is that instead of a phone or boombox he had plugged in his electric car and managed to leech out about 40c worth of juice before being arrested. This raises some fascinating questions about the right to recharge: we all at some point have plugged a mobile phone into a power point at a restaurant, caf√© or airport without a second thought – perhaps the rules of re-charging etiquette are going to need a re-writing.
It’s surprising this has never been done before, but that’s why it’s good. A petition against gun violence that captures your voice: literally. Developed by McCann NY for the Brady Foundation the petition aims to create a sea of voices that will be used to put pressure on and a message to congress to tighten gun laws in a country rife with gun violence.
Andrew Reeves, communications director, Naked Communications
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Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]