B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • Spotlight on Sponsors
  • News Corp
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Dick Smith’s Back! Brand Revives Itself Online
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Dick Smith’s Back! Brand Revives Itself Online
Media

Dick Smith’s Back! Brand Revives Itself Online

Emma Mackenzie
Published on: 4th May 2016 at 9:28 AM
Emma Mackenzie
Share
3 Min Read
SHARE

Embattled technology brand Dick Smith is back with a brand new online store launching a month earlier than scheduled.

The brand went into voluntary administration three months ago after the CEO quit the business. The tech brand had been grappling with a $390 million debt, and went into a trading halt.

Online retailer Kogan swooped in and saved the day though, forking out the moolah for the company.

“Dick Smith is an iconic Australian brand and we’re thrilled to be able to keep it alive, as well as Aussie owned and run,” said Ruslan Kogan, founder and CEO of Kogan, said at the time.

“We will invest in building and nurturing the Dick Smith community, and honour the great legacy of this Australian business.”

Kogan has now unveiled the result of two months work, a brand new Dick Smith website. The site was not scheduled to go live for another month.

“The new and improved dicksmith.com.au is open for business, and it’s better than ever,” said David Shafer, executive director at Kogan and Dick Smith.

“The efficiency with which we have been able to relaunch Dick Smith is the same efficiency that will see us delivery product and price leadership into the future.

“We are extremely proud of the speed with which we were able to relaunch the Dick Smith online business, with a leading website, product range, and back-end systems to power the operation. All orders from today onwards come with the full backing of the Kogan.com business, and are supported by our first class Australian customer service team.”

The collapse of the Dick Smith brand had been disappointing for many Aussies, he added, and said it will be a mission to bring back the trust and faith from the population.

“Our digital efficiency will help to make the latest products more affordable at Dick Smith, and rebuild the legacy of the brand as a leading destination for the latest technology.

“It is early days and we are only just getting started. We are a customer focussed business and we are here to serve our customers. We invite all Dick Smith customers to give us comments and suggestions to continually improve the new Dick Smith online store.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Advertising Standards Bureau, Linear, netball australia, Russel Howcroft
Share
Emma Mackenzie
By Emma Mackenzie
Follow:
Emma Mackenzie was a reporter at B&T from 2015 - 2016.

Latest News

WIN Could Stop Broadcasting Seven In Parts Of Regional NSW & South Australia
16/06/2025
XXXX & Puma Unite To Gift Cameron Munster A Competitive Edge For The Remainder Of The State Of Origin Series
16/06/2025
Melinda Duffy Hired To Head Up oOh!media’s Specialist Product Sales & Partnerships Team
16/06/2025
Taste.com.au & Coles Team Up To Unveil ‘Taste Dinner Heroes’ To Aid Time-Poor Consumers With Weekly Menu
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?