Dettol has launched a new premium liquid handwash range, the Australian Heartland Collection, inspired by Australia’s environment.
The new Dettol range is made in Australia and available in three new fragrances: Daintree Rains (Grapefruit and Citrus), Nullarbor Moon (Wild Rosella) and Red Earth (Buddha Wood).
Produced by Momentum Worldwide Australia, the launch campaign includes creative direction and execution of key visual, POS and digital video featuring photography and animation of the fragrance cues.
With a large portfolio of existing products, Dettol’s Australian Heartland Collection represents the brand’s first premium household product on shelf.
“The events of last year placed greater emphasis on the importance of hygiene,” Henry Turgoose, marketing director at Reckitt Health Australia, said.
“The Dettol Heartland Collection allows us to continue our mission of helping protect the moments that matter most to Australian families, with a product that is made here in Australia, available in fragrances inspired by our diverse natural environment.”
Imelda Hodson, Managing Partner of Momentum, added: “We’re proud of our strong partnership with Dettol, having worked with the brand since 2012, and the trust they continue to place in us to build their brand, whether through their iconic heritage products or new additions to the range like this.”
Dettol, a Reckitt brand, has been working with Momentum since 2012.
Dettol’s Australian Heartland Collection is available nationally in Woolworths, Chemist Warehouse, Amazon and other selected retailers now.
