Detergent Brand Tide Teams With New Doctor Strange Movie For High Energy Tie In

Published on: 3rd May 2022 at 10:50 AM

Staff Writers

1 Min Read

Doctor Strange in the Multiverse of Madness looks like it’ll be one of the cinema events of the year when it launches globally this Thursday.

And now Amercia’s most famous washing powder brand Tide has continued its spate of clever marketing unveiling a clever tie in with the film’s launch.

The spot’s the work of Saatchi and Saatchi New York and Marvel Studios and doesn’t feature the film’s main star, Benedict Cumberbatch as Dr. Stephen Strange, but rather his incredible flying Cloak of Levitation.

Dr Strange’s sidekick, Wong the Sorcerer Supreme (played by actor Dominic Wong), takes over lead duties in the spot that sees him try and wash the very reluctant Cloak of Levitation.

Check out the action-packed ad below:

https://www.youtube.com/watch?v=9EJ6i7s7aB4&feature=youtu.be

TAGGED: Tide

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.