Destination NSW has appointed FleishmanHillard as its PR agency of record in Australia for Vivid Sydney 2020 following a competitive pitch process.
Fleishman will work closely with Destination NSW and support them on the development and implementation of the overarching PR strategy with the task of elevating Vivid Sydney’s visitation to new levels.
This year, Vivid Sydney continued to break records for attendance and international visitation, with over 2.4 million guests enjoying the largest festival of light, music and ideas in the Southern Hemisphere.
It also generated $172 million in tourism expenditure for NSW.
FleishmanHillard will support on all domestic PR services for Vivid Sydney 2020 in Australia, including communications strategy, creative campaigns, message planning, publicity generation, press office and issues management.
FleishmanHillard general manager, Jenna Orme said: “We’re honoured to act as an extension of the Vivid Sydney team, a festival that captures the zeitgeist of our nation’s culture and creativity.
“We create ideas that can’t be ignored, through culture and we know we have the right vision, experience, smarts and the best people to do the job at hand.”