Dentsu Launches Dentsu Commerce To Target The Growth In Online Shopping

Dentsu Aegis Network ANZ today announced the launch of Dentsu Commerce, a dedicated team of commerce experts from across the network.

Underpinned by Dentsu’s ‘Total Commerce’ philosophy, the team has been formed to help brands create connected, seamless experiences that unlock possibilities to reach customers on every channel and at every touchpoint.

As a key strategic pillar of Dentsu, brands looking for commerce solutions can now draw upon the capabilities and strengths of all of Dentsu via one integrated team, supported by the network’s Global Alliance Partners such as Salesforce, Adobe, Sitecore, Magento, Google, Amazon and Facebook.

Angela Tangas (main photo), Dentsu ANZ’s chief executive officer, commented: “Online shopping has rapidly grown over the last few years, however 2020 has undeniably accelerated the rate of change. Many businesses have needed to play catch-up and rapidly build an eCommerce solution in response to COVID-19.

“Commerce today has no boundaries. Customers no longer ‘go shopping’ but are instead ‘always shopping’ and to stand out in today’s competitive landscape, businesses need to think beyond having a static website.

“People also want to have the flexibility to make purchases 24/7 – be that from their local grocery store, or the little shop they fell in love with on their last European holiday.” said Tangas.

The team representing Dentsu Commerce have a number of products and capabilities that are designed to support businesses at any stage of their commerce journey, including:

• Commerce Platforms, from nimble solutions to enterprise scale.

• Social Commerce, helping brands take advantage of commerce solutions on social platforms.

• Marketplace optimisation, leveraging products across marketplaces such as Amazon and eBay.

• Location planning, ensuring campaigns are targeting the highest-valued customers.

• Retail activations, creating engaging physical customer experiences.

• Offline integrations hub, optimising platforms such as Analytics 360 and Google Ads to improve campaign effectiveness.

• Experimentation strategy, driving results from data-driven optimisation of touchpoints.

Tangas added: “Digital said they will invest largely in eCommerce capabilities in the aftermath of the pandemic. We have therefore designed our solutions to help businesses win at every step of their commerce journey- with greater ease than ever before.

“With our leading technology expertise and experience across Adobe, Salesforce and Sitecore, we have been able to build a range of experiences for clients across Australia, helping them transform their brands, deliver real world value and maximise their digital investment.

“From deep platform specialisation and expertise via Amicus, Accordant and Davanti, to instore experiences with MKTG, Dentsu Commerce brings all the great capabilities across our network together to give our clients the best of Dentsu, easily. We’ve already seen some great examples of where we have supported brands on their journey, including the work Isobar have done with Jetstar and Adairs, and similarly iProspect with MINI and Hallensteins,” said Tangas.

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