Merkle, Dentsu Aegis Network’s (DAN) leading data-led, technology-enabled, performance marketing agency, has appointed Rebecca Tos as ANZ managing director.

Tos takes immediate responsibility of Merkle’s ANZ operation – leading and growing the business in market and bringing together the capabilities within Merkle’s local business units, Columbus and Amicus Digital.

She has been part of DAN since 2012. She progresses into her new executive leadership position from the previous role of CEO, Columbus ANZ where she was instrumental in creating a market-leading performance agency.

DAN CEO Henry Tajer said: “Rebecca is a highly experienced and impressive leader, and exactly who we need to continue the local integration and growth of Merkle’s capabilities.”

Merkle ANZ MD Tos said: “It’s a tremendously exciting time for Merkle in ANZ, as we integrate our capabilities to further strengthen our promise of delivering personalised customer experiences for our clients. I’m privileged to lead an exceptional team of experts in their craft across data, technology and performance.”

Merkle APAC MD Zhengda Shen added: “Rebecca will drive growth and expansion of the Merkle business with a focus on connecting Merkle’s global offerings to our clients in ANZ market.”