Dentsu Aegis Network (DAN) agencies MKTG, Haystac and Isobar will collaborate as the marketing powerhouse behind a new major Victorian motor racing event, Targa Florio: Australian Tribute 2017.
The Dentsu Aegis Network agencies were appointed by Melbourne-based consulting company, the iSTEEM Group, after it beat a consortium from Florida to officially and exclusively secure the Targa Florio’s hosting rights for the next five years.
The Targa Florio event has been running for 101 years and, in a major coup for Victoria, this will be the first time the event has taken place outside of Sicily.
Demonstrating the collaborative power across the Dentsu Aegis Network, MKTG will handle event management, sponsorship, permits, logistics, licencing and creative; Haystac will look after PR and talent amplification; and Isobar will take care of the event’s website
Matt Connell, managing director of MKTG Australia, said: “Our involvement in Targa Florio truly demonstrates the might of our network as our agencies combine to support this new event across all channels.
“Targa Florio has the potential to be huge in Victoria, and we are looking forward to influencing its success with our support in everything from event management to PR and digital asset development.
“In just a few short months, we have already seen huge interest in the event. Along with the F1 Grand Prix and Moto GP, Targa Florio is here to cement Victoria as the car racing capital of Australia.”
John Caniglia, director of iSteem Group, said: “The team at MKTG and the wider Dentsu Aegis Network were pivotal in securing this event for Victoria, and they are going to be a great part of the team that makes Targa Florio: Australian Tribute a reality and a success.
“Working with one group that can provide such diverse support across all marketing channels will ensure that we have continuity in the event management, sponsorship support, owned assets and promotion of Targa Florio.”
The inaugural Targa Florio: Australian Tribute is a four-day event showcasing the best of Victoria, starting in Geelong on Thursday 30 November.
It will tour the Bellarine Peninsula, Great Ocean Road, Mornington Peninsula, Yarra Valley and Dandenong Ranges, culminating in Docklands on Sunday 3 December.
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]
The majority of adverts uploaded to Facebook aren’t created for Facebook as its priority. This is causing huge inefficiencies and poor performance for brands, many of whom are facing up to shrinking budgets. Tom Phillips (main photo) managing director at Connecting Plots shares lessons from 12 campaigns they optimised for auto brands… It’s no secret […]
On Wednesday, 21 October 2020, the PR industry was bolstered by the launch of the Public Relations Institute of Australia’s (PRIA) first University Mentoring Program in New South Wales, adapting the traditional face-to-face program to a virtual format for the first time. In collaboration with the University of Technology Sydney (UTS), the PRIA NSW Young […]
JCDecaux has developed a dynamic digital campaign with live timetable data where commuters can access their money from MyPayNow while waiting for the bus. In an exclusive nationwide Out-Of-Home campaign, JCDecaux’s SMARTFRAME digital assets are broadcasting bus arrival times, letting commuters know how far away their next bus is – and just how easy it […]
Rokt has today announced an investment of US$80M. The capital will help accelerate research & development and support the expansion of its client base into new verticals and geographies as Rokt continues to make e-commerce smarter, faster, and better. The funding round was led by Rokt’s largest institutional shareholder TDM Growth Partners , and supported […]
PayPal Australia and Buy From The Bush have joined forces to launch a new online marketplace to showcase rural Australian small businesses in time for Christmas. The expanded partnership aims to build stronger connections between bush businesses and Australians in cities and suburbs across the country. The new Buy From The Bush Marketplace is an […]