Dentsu Aegis Network Agencies Collaborate For New Victorian Motor Racing Event

Dentsu Aegis Network Agencies Collaborate For New Victorian Motor Racing Event
SHARE
THIS



Dentsu Aegis Network (DAN) agencies MKTG, Haystac and Isobar will collaborate as the marketing powerhouse behind a new major Victorian motor racing event, Targa Florio: Australian Tribute 2017.

The Dentsu Aegis Network agencies were appointed by Melbourne-based consulting company, the iSTEEM Group, after it beat a consortium from Florida to officially and exclusively secure the Targa Florio’s hosting rights for the next five years.

The Targa Florio event has been running for 101 years and, in a major coup for Victoria, this will be the first time the event has taken place outside of Sicily.

Demonstrating the collaborative power across the Dentsu Aegis Network, MKTG will handle event management, sponsorship, permits, logistics, licencing and creative; Haystac will look after PR and talent amplification; and Isobar will take care of the event’s website

Matt Connell, managing director of MKTG Australia, said: “Our involvement in Targa Florio truly demonstrates the might of our network as our agencies combine to support this new event across all channels.

“Targa Florio has the potential to be huge in Victoria, and we are looking forward to influencing its success with our support in everything from event management to PR and digital asset development.

“In just a few short months, we have already seen huge interest in the event. Along with the F1 Grand Prix and Moto GP, Targa Florio is here to cement Victoria as the car racing capital of Australia.”

John Caniglia, director of iSteem Group, said: “The team at MKTG and the wider Dentsu Aegis Network were pivotal in securing this event for Victoria, and they are going to be a great part of the team that makes Targa Florio: Australian Tribute a reality and a success.

“Working with one group that can provide such diverse support across all marketing channels will ensure that we have continuity in the event management, sponsorship support, owned assets and promotion of Targa Florio.”

The inaugural Targa Florio: Australian Tribute is a four-day event showcasing the best of Victoria, starting in Geelong on Thursday 30 November.

It will tour the Bellarine Peninsula, Great Ocean Road, Mornington Peninsula, Yarra Valley and Dandenong Ranges, culminating in Docklands on Sunday 3 December.

Please login with linkedin to comment

Dentsu Aegis Network haystac Isobar MKTG Targa Florio Targa Florio: Australian Tribute 2017

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]